My Easy Mortgage is a mortgage broker based in Tampa, FL that offers custom loans with fast closings and quality care. They recognize that the mortgage industry has changed significantly in the last decade and is continuing to grow. With so many loan options out there, it can be overwhelming for homebuyers to find the loan that is best for their unique situation. My Easy Mortgage has asked Haneke Design to build a custom responsive website that would simplify the process of finding and applying for personalized home loans.
The Requirement
The My Easy Mortgage project presented several challenges for the design and development team at Haneke Design. They were tasked with making an intuitive and user-friendly website that would function properly on both desktop and mobile devices while providing pertinent information relating to various types of home loans.
The primary goal was for the site to give users a simple way to provide information about their unique home loan needs and preferences, and in turn they would receive valuable, personalized results in an easy to read format. The website needed to be a tool for My Easy Mortgage to utilize in their client acquisition strategy.
Our Solution
The team created a custom loan matcher questionnaire that creates a personalized experience for guests who visit the site. Users are taken through a series of questions pertaining to their mortgage needs, and the results include information about their suggested loan type as well as real-life problem and solution scenarios. The new My Easy Mortgage website also features custom designed graphics and is easily navigable, allowing users to seamlessly work their way through the site.
Additional features of the site include “Get to Know Me” pages for each member of the My Easy Mortgage team and clear next steps for the visitors to take. Contacting My Easy Mortgage is simple with an online application featured on all informational pages on the site.
The Results
The new responsive website has proven to be a successful low-cost web tool to easily acquire and serve homebuyers. Within days of launching the new site, My Easy Mortgage received multiple applications via the online portal.
Client Sam Wax, President of My Easy Mortgage, is extremely satisfied with the final product as well as the ongoing support from the Haneke Design team. “Collaborating with Haneke Design on this project has been an excellent experience since day one,” he said. “They sat down with us and took the time to fully understand our needs and the needs of our clients, both now and on an ongoing basis. They have taken great care to deliver a programmatic approach to website and content marketing, and they crafted an optimal user experience for the new site launch. We couldn’t be happier with the results and are excited to work with the Haneke Design team on digital engagement strategies that will continuously connect us with interested homebuyers.”
About Haneke Design
Haneke Design is a firm that specializes in creative business solutions through the use of technology. To learn more about their process and who they are, visit www.hanekedesign.com or find them on Facebook: https://www.facebook.com/hanekedesign/