National software developer wins a prestigious award for brand identity redesign and digital positioning for client in the oil & gas industry
TAMPA, FL & HOUSTON, TX (August 1st, 2018): Powered Labs, a digital agency specializing in custom software development for enterprises, wins a platinum dotCOMM Award for a brand realignment campaign for a client serving the OCTG (oil country tubular goods) industry.
The multi-channel campaign encompassed a full brand overhaul, both visually and philosophically. Powered Labs devised a strategic communications plan to promote and market the company’s brand to reflect its innovation and leadership in the field. In addition, Powered Labs created a series of social and digital marketing collateral that would allow their client’s stakeholders, employees, and customers to better engage with the brand.
The award highlights excellence in the category of Digital Marketing & Communication campaigns. Powered Labs is one of less than half a dozen companies in Florida to have been awarded platinum recognition.
“Our client, Precision LLC, operates in a challenging space,” says Miné R. Salkin, Vice President of Marketing at Powered Labs. “Oil and gas are seen as cold, crude, absolute products – difficult to have a meaningful connection with. We created a digital identity for the brand that underlined the responsibility and philosophy that drives them to produce the best products in the market,” says Salkin.
“Safety, efficiency, reliability, and support are at the core of everything Precision touches, and every aspect of the brand needed to indicate that,” says Ashton Couture, Founder & CEO of Powered Labs.
Redesigned deliverables for the brand refresh included:
- Updated Logo & Typeface
- Promotional Copywriting
- Creation and Optimization of Digital and Social Media Assets
- Press Materials and Strategic Corporate Communications
- Brand Guidelines, Conventions, Color Layouts
- Product brochures
- Marketing Collateral & Promotional Items
About the dotCOMM Awards
dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication.
dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns. Together, they generate branding, customer engagement and ultimately sales.
dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.
Since its inception in 1994, AMCP has judged over 200,000 entries from throughout the world. Two of AMCP’s competitions, MarCom Awards and Hermes Creative Awards, each attract about 6,000 entries each year.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. AMCP does not charge its entrants for work done pro bono and in the past few years alone, has contributed over $250,000 to charitable endeavors.
About Powered Labs Inc.
Powered Labs is a future-forward technology agency that helps Enterprises Design, Build, and Amplify their products for the future for the web, mobile, and beyond.
We are an industry leading, design-first, award-winning digital team ready to unleash new possibilities for your Enterprise and amplify your growth.
At Powered Labs, we create products to empower your future. We have offices in Tampa, Houston, Miami and Tucson.
For more information, visit www.poweredlabs.com