Creates Opportunity for Vendor and Dealer Partners to Improve and Grow Relationships
TAMPA, Fla. (August 1, 2018) – DOW Electronics, the leading Consumer Electronics distributor in the South, hosted over 130 dealers and 34 sponsor vendors for a partnership building retreat at the luxurious Streamsong Resort in Bowling Green, FL. Dealers traveled in from across DOW’s 13 state territory for the event that took place July 23rd and 24th.
DOW designed the Elite Dealer Retreat around the desire to improve partnerships with their vendors and with their customers. The retreat provided a platform for vendors to train dealers, gather feedback, and improve relationships in a relaxed atmosphere. Monday’s agenda included six breakout sessions that were specifically tailored to the dealer audience and a networking dinner with a closest to the hole golf competition. Dealers were treated to an activity of their choice on Tuesday, including guided bass fishing tours, sporting clays, spa services, or golfing on Streamsong’s newest course which Golf Magazine named Best New Course of 2017. Tuesday afternoon included a vendor trade show highlighting the latest products and technologies and wrapped up with an awards presentation and raffle contest.
The DOW Elite Dealer Retreat provided vendors the opportunity to interact with their top customers, engage new dealers, and speak with prospects about why their products fit industry needs. Vendors worked with DOW to identify the right dealer audience for their breakout sessions and then focused their presentation to fit the needs of the audience. After the event, vendors offered a lot of praise for DOW and their execution of the event.
Dealers attending learned about new products from vendors they already support, new opportunities from vendors they may not be familiar with, and had the opportunity to network and learn from peers that are among the best in the 12Volt and custom integration industries. They were then rewarded for their hard work with one of the many extraordinary activities Streamsong offers. Dealers also offered strong positive feedback on the event.
Quotes from participating vendors
“To have the full attention of their top 130 dealers in a relaxed, fun environment was incredible!”
Mark Lee, Sonos
“Very few manufacturers reward their dealers with a free trip. To have a distributor do this is unheard-of! Just shows how DOW Electronics truly values dealer relationships.”
John Niski, Sonos
“As a manufacturer, we have participated in countless trade shows and dealer events over the years. The Dow Elite Dealer event certainly ranks as one of the most productive and well-run shows in recent memory. The venue, dealer participation, coordination, and effectiveness were all BEST IN CLASS. Job well done DOW and please invite us back!!”
Thomas Link, Sound United
“The DOW Elite Dealer Retreat was a phenomenal event. Being able to interface directly with the DOW network of dealers, obtain feedback and provide training on both new and existing products from the TruAudio line up was a huge success. We appreciate the opportunity to have participated this year, and look forward to being able to attend the event next year.”
Chase Harrison, TruAudio
“The classiest, most well executed distributor event that we have been part of. Kudos to DOW.”
Bret Karuza, AMI Sales
Quotes from participating dealers
“First of all, thanks to the entire DOW team for the invitation to attend this retreat; it was time well spent. Being able to converse and network with fellow business owners was priceless! Overall I would say this retreat opened my eyes to the opportunities of the custom integration field, and the vendors onsite outlined how seamless and profitable it is. On the first day back in the field, I was able to tell a customer, “Yes we can take care of that as well” and this was for a service I would normally refer them to someone else!”
Courtney Domville, Vital Link Satellite, Marietta, GA
“Thanks for having Secure Pro, LLC at the Elite Dealer Event. We gained a great deal of knowledge with the vendor partners. The small group sizes for the vendor breakout times was perfect. Also, getting to know your vendor partners was HUGE. They answered all of our questions. The activities on the second day were spot on, I did not hear anyone complain about their time at the event. This event was not only knowledgeable, but rubbing shoulders with other dealers, and learning about other markets was awesome as well.”
Scott Bauer, Secure Pro Residential, Tampa, FL
“The retreat was absolutely amazing! DOW clearly put lots of time and resources into making it an unforgettable experience in a truly unique resort in central Florida. The industry education, time with vendors, and networking opportunities we were a part of are priceless. It was the best ‘work vacation’ I’ve ever been on. Can’t wait to see what they have in store for us next year!”
Steve Harman, Mediahead, Dallas, TX
To learn more about DOW Electronics, please visit www.DOWElectronics.com or call 1.800.627.2900.
About DOW Electronics:
Headquartered in Tampa, Fla., DOW Electronics is one of the largest independently owned and operated electronics distributors servicing independent retailers in the Southern United States for 59 years. With six locations serving Alabama, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Puerto Rico, and the US Virgin Islands, DOW Electronics focuses on providing consumer electronics that enhance the customer experience.
DOW Electronics’ six areas of business include:
- Car and Marine Audio/Video • Custom Integration/Consumer Electronics
- Satellite Broadband • Satellite Television
- Surveillance • VoIP