(SARASOTA, Fla., May 9, 2018) “The Small Business’ Guide to Digital Marketing” will offer an insider’s look at digital marketing delivered by small business owner and Manasota SCORE mentor Nick Choat. Workshop participants will learn how to make wise decisions in applying online marketing to help their own business grow.
Choat, a digital marketing consultant and coach, will share local market examples from his experience in using digital marketing to help grow his own (Sport Clips Haircuts) franchise businesses, along with insights gained through working in digital marketing and big data analytics for large corporations – including Walt Disney Company, Boeing, Getty Images and Drugstore.com. Choat, author of “Online or Flatline,” holds a bachelor’s degree in Marketing and a master’s in Computer Science from the University of Tennessee.
“Every business owner can and should become proficient in digital marketing,” Choat said. “Small business owners need to learn how to take advantage of available digital platforms, or they risk being left behind.”
Dennis Zink, Manasota SCORE chapter chair, emphasizes the importance of digital marketing. “Digital marketing and social media are critical in today’s market,” Zink said. “Small business owners need to leverage these marketing opportunities that offer increased engagement with current customers and prospects.”
This workshop, sponsored by Manasota SCORE, will be held from 6 PM to 8 PM on Tuesday, May 22, on the Manatee Technical College campus in Wagner Auditorium, 6305 SR70 East, Bradenton.
The workshop fee is $20 with pre-paid registration and $25 at the event. Registration is available at https://www.manasota.score.org. For additional information, contact Manasota SCORE Chapter 116 at scorech116@verizon.net or 941.955.1029.
About Manasota SCORE
Manasota SCORE provides business education workshops and resources, and free, confidential business mentoring services for established businesses and startups, offered by 80 volunteers who have experience and skills developed in a broad range of business environments. The chapter is part of national SCORE, started in 1964, that has over 300 chapters and 10,000 volunteers. For more information, visit www.manasota.score.org.
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