New brand spot promotes the impact of the Bright Futures Scholarship Program.
TAMPA, Fla.—In a new 30-second spot, PPK uses dolphin-speaking scientists to connect a unique fact about the state of Florida with the Florida Lottery’s commitment to education.
In “Speak Dolphin,” we learn that there are dozens of marine biologists in the state of Florida learning the language of dolphins. The Florida Lottery has sent more than 775,000 Florida students to college on a Bright Futures Scholarship, giving them the opportunity to pursue their dreams.
The spot, shot by Scott Pickett, features a real Bright Futures Scholarship recipient, and was filmed on location in Miami.
View the spot here: https://www.youtube.com/watch?v=FGfmp-2XDNA
Look for the work on air now in markets all across Florida.