Tampa, Fla. (March 14, 2018) – Schifino Lee Advertising + Branding, a national full-service advertising agency, has launched a rebrand of local quick-service restaurant franchise Salem’s Gyros & More.
To honor their 30th anniversary, Salem’s Gyros & More is refreshing its look and messaging to better reflect the company’s offering. The rebrand showcases its wide variety of family recipes and fresh, cooked-to-order meals — from premium shrimp to mouthwatering wings and scrumptious desserts. Essentially, Salem’s offers the quality and variety of a sit-down restaurant in a fast-casual environment.
“We wanted our brand to reflect both the quality and variety of the food we serve,” said Salem’s Marketing Manager Randy Ahmad. “We feel the new look and messaging does that perfectly, and we’re really excited to continue watching our franchise grow as a result.”
The rebranding features a new logo, interior and exterior building design, packaging, point-of-sale materials, and franchise collateral. In addition, the restaurant introduced a refined descriptor, changing Salem’s Gyros & More to Salem’s Fresh Eats.
“Salem’s offers so much more than gyros,” said Account Director Amanda Koenn at Schifino Lee. “Changing Salem’s Gyros & More to Salem’s Fresh Eats broadens the understanding of their offerings and highlights their high-quality, cooked-to-order philosophy without pigeonholing them as just a gyro joint.”
The rebrand is supported by an integrated outreach program that includes TV, radio, outdoor, digital and promotions.
About Schifino Lee
Schifino Lee is a national branding agency with a proven track record for building brands through integrated communications in digital, traditional, experiential and social media. Clients of note include WellCare Health Plans, Tampa Museum of Art, Vigo Importing/Alessi, Pollack Shores Real Estate Group, Salem’s Fresh Eats and World of Beer. Additional information is available atwww.schifinolee.com.
About Salem’s Fresh Eats
Salem’s Fresh Eats is a quick-service restaurant franchise with 13 locations throughout Tampa Bay. For 30 years, Salem’s Fresh Eats has pioneered lunch, dinner and late-night dining in Tampa Bay. Using delicious family recipes and fresh, hand-selected ingredients, they offer the quality and variety of a sit-down restaurant in a fast-casual environment. More information is available at www.salemsfresheats.com.