ST PETERSBURG, Mar 8, 2018 — Ad 2 Tampa Bay – a not-for-profit organization of young advertising professionals giving back through professional development and industry skill sets, is partnering with the local nonprofit, ALPHA House of Pinellas County, to unveil “Her Tomorrow,” a pro bono campaign that will present the powerful stories of homeless, pregnant women. The campaign will highlight the limitless potential of these mothers and their children, empower these women with the support of their community, and shed light on the lack of funding available for this local issue.
On a single night in 2016, the Point in Time (PIT) count recorded 2,777 homeless people in Pinellas County. Approximately 26.9% of these individuals were female. Due to limited demographic reporting, there is no way to measure and account for the homeless, pregnant population. Since they are not accounted for, appropriate funding is not provided.
ALPHA women come from unimaginable situations, including human trafficking, sexual assault, domestic violence, and abuse. Consequently, they face unique challenges, like PTSD and limited access to prenatal healthcare, which require services that regular shelters cannot provide.
“ALPHA House doesn’t just help these women, it saves their lives. Actually two lives, the mother and their child,” said Jennifer Stracick, Executive Director of ALPHA House. In addition to maternity care, ALPHA House provides mental health counseling, vocational training, and case management to allow these women to become successful, self-sufficient mothers.
To kick-off March and National Women’s History Month, Ad 2 Tampa Bay and ALPHA House invite Pinellas County and the surrounding Tampa Bay area to support the women of ALPHA by acknowledging that Her Tomorrow is inspiring, limitless and unwritten. Join the #HerTomorrow movement. Visit hertomorrow.org for more information.
About ALPHA House of Pinellas County
ALPHA House of Pinellas County is a 501(c)(3) nonprofit and is Pinellas County’s only maternity program serving minors. The organization is a residential maternity program that has supported more than 3,000 women, teens and infants with housing and life skills training, as well as provided more than 30,000 families in need with child care items. ALPHA House of Pinellas County believes each woman deserves acceptance, a new lease on life, purpose, hope, and endless opportunities to accomplish great things.