‘The Power of Storytelling: From the Newsroom to the Emergency Room’
SARASOTA, FL – March 4, 2018 – The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) welcomes Monica Yadav, director marketing and public relations at Doctors Hospital of Sarasota as guest speaker for its March luncheon presentation. The event takes place on Wednesday, March 21, 2018, at Doctors Hospital (3741 Bee Ridge Rd., Sarasota) from 11:30 a.m.-1 p.m. Cost is $25/CWC-FPRA members, $35/public, and includes lunch. RSVP deadline is March 16; registration is available online at cwcfpra.com.
Yadav will discuss how she uses the storytelling approach she developed during her time in TV news in PR and marketing for Doctors Hospital now. She’ll offer behind-the-scenes anecdotes and explain how using customer research, psychology, and a good story can support a pitch to media outlets.
“This is such a wonderful learning opportunity for us,” said CWC-FPRA president Tara Poulton. “Monica brings a wealth of experience in storytelling and engaging with the media, which will benefit PR pros working in any professional field.”
Yadav worked as a TV news anchor and reporter for network affiliates in Arizona, Mississippi, North Carolina and Sarasota for 15 years. During the recession, she left TV news and started her own video production company, producing corporate videos and local TV productions. She then worked for a large international energy company with a division in Sarasota, before landing at Doctors Hospital.
Event sponsor is Doctors Hospital of Sarasota. The hospital will be offering CWC-FPRA members a behind-the-scenes tour of the emergency room immediately following the presentation. To register or for more information, go to cwcfpra.com.
CWC-FPRA meets monthly for professional development luncheons and networking. More information can be found online at cwcfpra.com.
The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. The organization’s 15 professional and 12 student chapters provide professional development, networking, and recognition opportunities for nearly 1,500 members across the state. FPRA is the nation’s oldest public relations organization, established by Lt. Col. John Dillin, APR, CPRC in 1938. For more information, visit www.fpra.org.