Power to the Pro-Active
Tampa, FL, January 16, 2018– RealtyZapp.com, a proactive marketing platform for real estate professionals is gaining exposure and momentum among commercial brokers. Pent-up demand for affordable and integrated marketing and process management tools for the commercial real estate sector has motivated a number of new and existing firms to ramp up marketing efforts. Many, however focus on one or two aspects of the business, and require agents to seek other solutions to fill the gaps. RealtyZapp has thoughtfully integrated all marketing elements into one seamless platform to drive listing traffic to those searching for listings on Google, manage listing information on a firm’s website, enable agents to broadcast the message about their listing inventory to the brokerage community in a manner that reinforces their brand, and capture prospect information to grow their client list, manage follow-up and track their pipeline.
The real difference is that this platform was designed by brokers, from the broker perspective, rather than from parties outside the industry. Therefore, it takes into account the fact that tech simplicity drives adoption rates. If a system is too complex, agents won’t use it. But if prospect information can be entered into just a few fields without logging in, or properties can be input or updated from the field, to immediately update their website, and the next e-mail blast, the time saved on these otherwise repetitive tasks can be spent by agents in more productive ways. “We wanted to create a sustainable, cost effective alternative and level the playing field for the broker who feels they have little control over their marketing budget.” Says Thomas Bible, founder and former broker of 10 years.
Agents can currently list properties for free, and searching will always be free and unrestricted. Many other sites are fragmenting their audience by charging to search or only displaying partial results. The pro-active tools on RealtyZapp are free for 30 days and very affordable thereafter, and most importantly, easy to use.
John Barkett, President of Barkett Realty proclaims: “We have been searching for a cost-effective system to help agents perform better while in the field, capture the prospect leads that come in, and help them with follow up. Nothing we have seen until now effectively integrates a CRM with our listings and marketing efforts in a way that is so simple that everyone will use it. Empowering our agents to become more effective on the go will certainly lead to increased productivity.”
Barkett, and others have echoed the frustration regarding technologies that seem to take more time than they save because of tedious data entry or the required training involved. Some have even hired third-party consultants to aid in “product integration” of other platforms in order to boost their firm’s adoption rate, which in most cases only reaches 30-40%. RealtyZapp incorporates helpful tips and videos throughout their site to remind agents of the functions that exist on a page and how to use them best. There are also a series of tutorial videos available on their YouTube page that walk someone through a process in under 4 minutes. The most recent video describes the marketing process that the premise was built on. You can find it here: https://www.youtube.com/watch?v=CL32qrfk77k
RealtyZapp President, Thomas Bible remarked: “We’re excited about the potential here, to give agents a sustainable resource that encourages pro-active marketing, helps to capture and manage more leads, and manages the agent’s overall business from one dashboard, accessible anywhere. Agents are more mobile than ever, and if we can help them save an hour here and there, help them organize their business process, or keep opportunities from slipping through the cracks, then the value we bring will be self-evident.”
Pro-Active & Cost-Effective… RealtyZapp.com – Empowering the Real Estate Community.
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If you would like more information about this topic, please contact Thomas Bible at 813.336.4894 or email firstname.lastname@example.org.