Tampa, FL (JANUARY, 8th 2018) – Schifino Lee Advertising + Branding picked up two Platinum awards in the Graphis Advertising Annual 2018 competition. The Platinum award is the highest honor bestowed by Graphis, and Schifino Lee is one of just nine agencies worldwide to win in the “Video” category this year. The awards were presented for two digital videos, both produced by Schifino Lee for the Tampa Museum of Art.
“Our goal was to position the museum as a place for creative inspiration,” said Chad Grandey, creative director of the videos. “These ads show that art is for anyone—not just the elite. That’s why it’s such an honor to be recognized by Graphis for the spots.”
Graphis selects entries for the purpose of showcasing the best creative work of each year, resulting in a cross-sampling of superior pieces from specific categories. Both of Schifino Lee’s videos appear in the same category; the spots were shot and edited locally in Tampa Bay by Steve Widoff (director) and feature creative spins on how the everyday person can interpret art.
In addition to earning two Graphis Platinum awards, Schifino Lee’s integrated campaign has significantly increased foot traffic and general brand awareness for the Tampa Museum of Art. Since winning the account just two years ago, Schifino Lee has helped the museum achieve their largest July attendance on record and increased overall household memberships.
About Schifino Lee
Schifino Lee is a national branding agency with a proven track record for building brands through integrated communications in digital, traditional, experiential and social media. Clients of note include WellCare Health Plans, Tampa Museum of Art, Vigo Importing/Alessi, Pollack Shores Real Estate Group, Salem’s, and World of Beer. Additional information is available at www.schifinolee.com.
Graphis is an international publisher of communication design books. Since 1944, the publication has been committed to presenting and promoting the work of exceptional talent in Design, Advertising, Photography and Art/Illustration. Today, the Graphis tradition continues with the presentation of award-winning work in both digital and print. To find out more, visit www.graphis.com.