Since it is impossible to know it all; and unfortunately, money does not grow on trees in your backyard, you will need to: acquire the tools, apply them and maximize your potential, period.
DIGITAL BUSINESS STRATEGIES
The future of retail is going to be a combination of eCommerce with Digital Currency. Proof is vast and widely available; just open your eyes. If you are an Entrepreneur looking to make a mark, you should be looking at what many of the successful companies like: Amazon, eBay, Google and Facebook have done for the last ten years in the online space. Companies are dominating the marketplace; why, because of the platforms they created, which yields the ability to go to the public. https://youtu.be/xf3XU5HEgdI
Kevin is committed to helping entrepreneurs set goals and strategies to go to the public. This expansion re- quires a keen understanding of what your IPU (Intellectual Property of You) is, i.e. do you stand apart by utilizing American-Made, hand-crafted LED products from a company that invented the industry’s only twenty-year warranty?
So, how does the mogul of transforming entrepreneurial dreams into realities decide where his time is going to be utilized properly? Who receives the gift of mentor-ship to build a multi-million-dollar business? “Easy,” you MUST differentiate yourself and your business from all others in your vertical.
TRUE STORY
Kevin receives hundreds of business opportunities every single month; and one that particularly caught his eye is Garden Light LED’s Dealer Congress. Upon reviewing the details of The Master Dealer Program; the conclusion, without question, is, this program was engineered to allow eligible dealers to double or triple their businesses in two to three years. The tools to your success are all there: A great American outdoor LED product line; engineering that is Swiss inspired; comprehensive hands-on training by the best engineers & installers in the industry; and, last but not least, a game-changing sales and digital marketing strategy that is designed for Dealers to dominate their local LED markets. https://youtu.be/xf3XU5HEgdI
Shark Tank – why do 300 ideas get chosen from 50,000 submissions? Simple, they have the infrastructure to be a force on the global level.
THREE STEPS TO GO TO the PUBLIC
1) Discover – Look for an idea that solves a problem; eases the pain; or one that improves upon an existing business model. Does your idea solve a problem, ease a pain, or improve upon an existing business model? To answer those questions, TEST BEFORE YOU INVEST. We have all heard of, Alpha and Beta testing; now, embrace it. Figure out where improvements can be made ahead of time; therefore, protecting yourself from spending a ton of money in the future to “fix” broken strategies.
2) Demonstrate: Demonstrate the product by creating the perfect pitch. The lack of accomplishing this is where people fell-down on Shark Tank
You must:
Tease – Grab the audience with an attention getting problem.
Please – Show benefits
Cease – Ask for a buying action
3) Dominate: Learning as much from failures as you do from successes are key. Be pre-pared for stumbles; be prepared for ups and downs. Life’s battles do not always go to the fastest or the strongest; sooner-or- later, those who win are those who think they can.
Garden Light LED’s modern business model is based on “not being in the lighting business serving people; but, being in the people business serving lighting.” https://www.youtube.com/ watch?v=7zbvBuPZXm8&t=278s
IT is ALL IN THE ATTITUDE
All-in-all, the entrepreneurial vision is kept alive by expecting better every day. This attitude will catapult a great idea into an empire. And, as always, follow the golden rule in business – to persevere no matter what challenges are ahead.
In conclusion, become a fixture for life, by embracing Architectural Lighting & Design Coach, Luis Couttolenc’s motto: figure out what you are doing every day; and if you repeat one thing, make sure it is working; and for the ones’ that are not, eliminate them.
*This Op‐Ed was written from the perspective of Kevin Harrington. Some content was collaborated by Garden Light LED with the goal to support American Entrepreneurs at the 2018 Dealer Congress in Tampa Bay.
*Points in this article can be referenced from the links documented throughout and listed below. Please refer to them for complete explanation by Kevin Harrington via the sound bites (above) that are in written form.
https://www.youtube.com/watch?v=7zbvBuPZXm8&t=278s https://youtu.be/x f3XU5HEgdI