ST. PETERSBURG, Fla. (Dec. 20, 2017) – B2 Communications co-founder and principal Missy Hurley MacFarlane, APR received the Alumni Achievement Award from the University of Tampa on Dec. 16, reflecting her significant professional achievements and involvement in the community.
Since MacFarlane founded B2 in 2010 with business partner Kyle Parks, the agency has grown steadily to become one of west-central Florida’s top PR agencies. In addition to her success with B2, MacFarlane is extremely active in industry and nonprofit activities.
“Missy is one of the most talented and successful public relations professionals in Florida, and this honor reflects that,” Parks said. “Her combination of professional excellence and caring about the community sets a tremendous example, and we are thrilled that she’s being recognized by the University of Tampa.”
Accredited in public relations, MacFarlane has experience in a wide variety of industries, and has garnered impressive results for organizations such as Sunstar Paramedics, SPCA Tampa Bay, St. Petersburg Free Clinic, Community Foundation of Tampa Bay, historic Ybor City, and the Museum of Fine Arts, St. Petersburg, among others.
MacFarlane has received a number of industry awards from the Public Relations Society of America (PRSA) and the Florida Public Relations Association. In 2015, her PR efforts for Sunstar Paramedics’ “Stay Alert, Stay Alive” public safety campaign were recognized by the American Ambulance Association’s annual AMBY Awards.
In 2016, MacFarlane spearheaded the launch of The Tampa Bay 100, a publishing platform produced by B2 that covers people, events and ideas shaping the region through 100-word articles. In just over a year, the bi-weekly e-newsletter has a subscriber base of more than 22,000, with best-in-class open rates.
MacFarlane has served as president of the PRSA Tampa Bay Chapter, and participates in the Counselors Academy section of PRSA on a national level. She’s an active member of the PRConsultants Group, an exclusive network of 50 senior-level public relations consultants that covers every major U.S. market.
In addition to her industry activities, she is active in the Circle of Red, a Tampa Bay women’s education initiative of the American Heart Association.
MacFarlane graduated cum laude from the University of Tampa (UT) in 2004, with a bachelor’s degree in communications.
She received the UT Alumni Achievement Award during the university’s Winter Commencement on Saturday, Dec. 16 at the Florida State Fairgrounds. The University of Tampa Alumni Association presented the Alumni Achievement Award at each commencement since 1988.
About B2 Communications
B2 Communications helps clients communicate with those that affect their organizations, creating and executing wide-ranging, client-specific programs that may include such professional communications services as: media relations, community/industry relations, direct outreach, content development, and message coaching. Clients include: Colliers International Tampa Bay, Central & Southwest Florida; USAmeriBank; Paramedics Plus; The Dawson Academy; Revenue Management Solutions; Community Foundation of Tampa Bay; SPCA Tampa Bay; Premier Eye Care; Lennar Homes; St. Petersburg Free Clinic, and the Museum of Fine Arts, St. Petersburg. For more information, visit www.B2communications.com.