SARASOTA, Fla. – Co-owners and stylists from Yellow Strawberry, a locally owned and operated salon in Sarasota and Manatee Counties, recently returned from New York after attending the prestigious, members-only Intercoiffure America/Canada 2017 Fall Atelier.
Yellow Strawberry co-owners Desmond and Caroline Behan took a team of eight stylists to New York for the educational and inspirational two-day convention with renowned artists and top salon owners.
At the Fall Atelier 2017, Yellow Strawberry stylists observed presentations from the top talent in the hairdressing industry, including a roster of stylists and educators like Oscar Blandi, among others.
On Oct. 8 – 9, representatives from Kérastase, Wella and L’Oréal also made captivating and informative demonstrations, showcasing the very best in the world of cutting, color and hair styling.
“We feel blessed that we can take our staff to this wonderful event that showcases talent,” said Caroline Behan. “It is a fantastic experience, and the stylists return feeling creative and energized to introduce their clients to the very best and latest in hair care.”
Yellow Strawberry stylists furthered their knowledge and saw the latest trade trends from the best in the business. Hairstyles are moving to shorter layered haircuts that combine soft, face-framing lines and complimentary color. With the newer styles, hair will have more movement and texture through enhancing and healthy products for the hair and scalp.
The two-day event concluded with a black-tie gala and an extravagant runway show.
“Our stylists were also able to learn about new technology and apps that can connect the salon and client for a more fluid interaction that takes the personal and professional services we offer to a new level,” said Caroline Behan.
Intercoiffure America/Canada is considered the most powerful and influential organization in the hairdressing industry. Only the highest prized leading hair salons hold membership into this organization, which are about 200 salons in the U.S. The Intercoiffure organization determines the standards of the industry and shares this responsibility with membership from over 50 other countries.
About Yellow Strawberry
Since Yellow Strawberry’s debut in 1994, the salon has continually set the standard for innovative and creative haircuts, color and styling. Yellow Strawberry has earned multiple awards over the years and has been featured as a “Best Hair Salon” in Sarasota.
Fueled by a passion for hair, co-owners Desmond and Caroline Behan, who have both been in the industry for 35 years, and Richard Weintraub, a master stylist of over 40 years, and, founded Yellow Strawberry to provide the very best services and customer experience. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Visit YellowStrawberryHair.com or call 941-924-1311, 941-907-1130 or 941-377-6963 for more information.