TAMPA, FL. (October 20th, 2017) – Absolute Marketing Solutions wins a Gold MarCom Award for the El Jefe Burrito Eating Championship, an experiential marketing campaign that had over 30 contestants lined up around 2.5 lbs burritos to claim the championship prize at Taco Bus!
The El Jefe campaign took place in the spring of 2017 during a six week period leading up to April 6th, National Burrito Day. Absolute devised a strategic communications plan to promote and market the event itself, drawing hype towards the event that took place at the iconic Taco Bus. In addition, Absolute created a series of social marketing collateral that would offer “Chido” ways for Taco Bus customers to engage with the brand.
“We wanted to give something different to Taco Bus’ loyal fans,” said Miné Salkin, Digital Marketing Manager at Absolute Marketing Solutions. “We created an event that was a celebration of Mexican culture, cuisine, and history, in a way where customers could engage directly with the brand.”
Competitors and visitors were able to take advantage of a photo booth with El Jefe himself, receive limited edition bumper stickers, and snap a selfie with the custom Snapchat filter on site. Five winners walked away with cash prizes, the grand prize included a WWE, wrestling-style championship belt!
“We’re honored to have won this award but couldn’t have done it without our amazing team at Absolute Marketing Solutions,” said Heather Chaudhry, Director of Marketing for Taco Bus. “They helped take the wheel, compiling all of our ideas to create a seamless campaign. We are very excited for next year and how we can grow the campaign to make it even larger!”
About Absolute Marketing Solutions
Absolute Marketing Solutions is a full-service, award-winning digital agency established in 1999. Since then, it has been providing high quality mobile applications, responsive websites, and mobile strategy to clients worldwide. Absolute works with businesses and brands to craft and execute digital strategies that match consumer demands on every digital platform. Absolute Marketing Solutions specializes in content marketing, PR, graphic design, and development alongside digital marketing efforts such as SEO and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success.
About the MarCom Awards
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries.
MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they perform pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.
About Taco Bus
Twenty years before the food truck trend was filling up hungry stomachs and cable-TV time slots, a converted school bus rolled into Tampa, bringing with it unforgettable Mexican food. The Taco Bus had arrived.
The Taco Bus had been the dream of Chef Rene for over 30 years. But don’t let the idea that we started in a bus fool you! Since 1996, we’ve taken a colorful journey from our humble roots.
Today, with his one-of-a-kind culinary experience, Chef Rene takes you on a trip to Mexican Flavortown at each of their eight locations. Using traditional recipes from every region of Mexico, we provide authentic Mexican tastes prepared fresh every day in our custom kitchens. We also offer daily specials, vegetarian and vegan dishes, as well as gluten-free options.
Miné Salkin, Digital Marketing Manager