ST. PETERSBURG, Fla. (Sept. 20, 2017) – B2 Communications was recently recognized with four statewide awards from the Public Relations Society of America (PRSA) and the Florida Public Relations Association (FPRA). The awards honor outstanding public relations programs by Florida-based companies that demonstrate excellence in research, planning, implementation and evaluation.
B2 won awards for its work with Tampa-based residential developer Metro Development Group, local animal welfare agency SPCA Tampa Bay, and commercial real estate firm Colliers International Tampa Bay, Central & Southwest Florida.
For SCPA Tampa Bay, B2’s Missy MacFarlane, Laura Fontanills and Keeley Sheehan created and executed a public relations plan that leveraged earned media placements to raise awareness for a no-fee pet adoption event. This was accomplished through targeted media relations, as more than 20 local media placements increased awareness of the event. As a result, 181 animals were adopted.
B2’s real estate and development team of Kyle Parks, Leah Saunders and Tyler Killette led the campaigns for Colliers International and Metro Development Group.
The team positioned Colliers’ brokers as experts in their fields through strategic media relations. B2 helped cultivate relationships between brokers and key real estate reporters, resulting in frequent coverage demonstrating the brokers’ expertise. B2’s work served to further elevate Colliers’ position as a major force in Florida’s commercial real estate industry, while keeping the firm top of mind with clients, potential clients and the business community.
For residential developer Metro Development Group, B2 announced the start of construction on the first Crystal Lagoon in the United States. The 7.5-acre manmade lagoon with crystal-clear water is expected to turn an area of Pasco County, Florida into a tropical paradise. B2 led the media relations for a “construction preview” media event that was covered by 15 print, TV and digital media outlets. After the event, Metro Development Group’s list of prospective homebuyers for its Epperson community grew by 40 percent.
All three campaigns earned Awards of Commendation from PRSA’s Sunshine District, and the campaign for SPCA Tampa Bay also received a Judges Award from FPRA.
About B2 Communications
B2 Communications helps clients communicate with those that affect their organizations, creating and executing wide-ranging, client-specific programs that may include such professional communications services as: media relations, community/industry relations, direct outreach, content development, and message coaching. Clients include: Colliers International Tampa Bay, Central & Southwest Florida; USAmeriBank; Paramedics Plus; Revenue Management Solutions; Community Foundation of Tampa Bay; SPCA Tampa Bay; Premier Eye Care; Lennar Homes; and St. Petersburg Free Clinic. For more information, visit www.B2communications.com.