CHARLOTTE, N.C. – Crescent Communities today announced a new brand identity for its multifamily communities – NOVEL by Crescent Communities – which will be rolled out this fall as the Charlotte-based real estate developer looks to further elevate its multifamily business and connect on a deeper level with residential customers.
Crescent Communities is recognized for its innovative, inspired designs and creative touches that make its communities across the Sunbelt highly sought after and consistently successful with residents and investors. In that spirit, NOVEL by Crescent Communities represents both the rich story behind each Crescent multifamily community, thoughtfully designed to complement and benefit the existing neighborhood, as well as a nod to Crescent’s reputation for innovation and commitment to bringing forth the big – or novel – idea.
“The NOVEL by Crescent Communities brand embodies our hyper-focus on establishing deeper consumer relationships and responding with innovative amenities and programming, both in the home and around the neighborhood, that offer richer experiences tailored to residents’ lifestyles,” said Brian Natwick, president of Crescent Communities’ multifamily business. “Located in some of the most desired neighborhoods in growing Southeast and Southwest markets, NOVEL by Crescent Communities is committed to giving residents a perfect backdrop to experience life.”
In Tampa, Crescent Communities is building NOVEL Riverwalk, a uniquely designed multifamily community near the Tampa Riverwalk, a 2.4-mile walkway along the Hillsborough River. The community’s location in downtown Tampa promotes an active, walkable lifestyle where residents can walk, run or bike to many restaurants and downtown activities. The community is scheduled to open early 2018 and will begin preleasing later this year.
In Orlando, Crescent Communities is developing NOVEL Lucerne, minutes from the vibrant downtown Orlando and walking distance to Lake Lucerne. The community is anchored by a 24,000-square-foot Earth Fare grocery store with an additional 7,000 square feet of retail and restaurant space at street level.
The company is also actively developing in the Atlanta, Nashville, Washington, D.C., Dallas, Houston and Phoenix markets.
Crescent Communities’ multifamily business currently has 16 communities comprised of 5,400 units and $1.3B in investment under construction, with an additional 13 communities representing approximately 4,400 units and $1.0B of investment in pre-development. Since 2011, Crescent’s multifamily business has delivered 18 communities with 5,600 units and nearly $1.0B in capitalization and raised more than $2.0B in third party capital. Crescent Communities’ also ranks as a National Multifamily Housing Council (NMHC) Top 25 developer in the U.S.
While the NOVEL brand is new, Building Communities and Bettering People’s Lives remains at the forefront of the Crescent mission – for both Crescent and its multifamily business – positioning the company for sustainable growth and setting the stage for it to thrive in all phases of the real estate cycle.
About Crescent Communities:
Crescent Communities is a nationally recognized, market-leading real estate company specializing in the development and sale of single family, multifamily and commercial/mixed-use communities. The company delivers high-quality, differentiated communities in desirable locations in many of the fastest growing markets in the Southeast and Southwest. Since inception in 1963, Crescent Communities has developed more than 60 single family master-planned communities, over 30 multifamily communities and approximately 20 million square feet of commercial space. For more information, visit www.crescentcommunities.com.