Absolute Marketing Solutions wins a Platinum dotCOMM Award for the Taco Bus’s 2017 El Jefe Burrito Eating Championship, an experiential marketing campaign. The award was announced August 1st on the dotCOMM Awards website, which stated that the award winners are selected out of thousands of international entrants.
Absolute Marketing Solutions is one of two agencies worldwide who earned the Platinum award in the category of Interactive Brand Experience, and the only agency in Tampa to be awarded a Platinum award within any category this year.
The El Jefe campaign took place in the spring of 2017, over the six weeks leading up to National Burrito Day. To execute the marketing strategy, Absolute created a series of social marketing campaigns and promotions that would offer “Chido” ways for Taco Bus customers to engage with the brand. These events and promotions would occur across all locations.
“We wanted to emphasize the importance of the Mexican Lucha Libre culture, and build brand awareness of Taco Bus as a staple for authentic Mexican food in the Tampa scene,” said Miné Salkin, Digital Marketing Manager at Absolute Marketing Solutions.
“Celebrating the burrito as a symbol of that culture, and building an event where Taco Bus fans were directly engaging with the brand was a great way to capture our audience successfully,” said Ms. Salkin.
“This was such a spectacular event, with a large attendance! We are looking forward to next year’s competition and growing it even more, in celebration of National Burrito Day. Absolute Marketing Solutions, through tireless marketing and event promotion, were able to bring success and elevate the Taco Bus brand and its relationship with its customers,” said Heather Chaudhry, Director of Marketing for Taco Bus.
About Absolute Marketing Solutions
Absolute Marketing Solutions is a full-service, award-winning digital agency established in 1999. Since then, it has been providing high quality mobile applications, responsive websites, and mobile strategy to clients worldwide. Absolute works with businesses and brands to craft and execute digital strategies that match consumer demands on every digital platform. Absolute Marketing Solutions specializes in content marketing, PR, graphic design, and development alongside digital marketing efforts such as SEO and conversion analysis. We combine the technological and marketing expertise necessary for companies to drive engagement and achieve success.
About the dotCOMM Awards
dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.
Since its inception in 1994, AMCP has judged over 200,000 entries from throughout the world. Two of AMCP’s competitions, MarCom Awards and Hermes Creative Awards, each attract about 6,000 entries each year.
The dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition spotlights the role of creatives in the dynamic, constantly evolving web.