Tampa, Florida (July 24st, 2017) — In today’s price competitive world, consumers comparison-shop online reviews, ratings, and prices to secure the best deal on anything from travel and consumer goods, to automobiles and mortgages. In real estate, a Joint Study from The National Association of REALTORS® and Google revealed 9 in 10 home buyers rely on the internet as a primary research source. Until now, Florida home sellers anticipated paying a 6 percent typical sales commission. Tampa’s Ideal Agent is disrupting the marketplace by offering 2 percent commissions for sellers or a 25 percent rebate on the buyer’s agent commission via a free, online buying and selling experience at www.idealagent.com.
While the concept of “discount brokerages” is not new to the real estate industry, Ideal Agent’s approach is. It’s a free service connecting home sellers and buyers in the Tampa Bay real estate marketplace with Top Performing Full-Service Realtors® from well-known, local, and national brands. With Ideal Agent, home sellers and buyers conveniently compare top-rated agents and make a single selection based on the agent’s experience, ratings, recent sales, and reviews.
According to Ideal Agent’s Founder and CEO, Steve Johnston, “Through the unique Ideal Agent service, sellers secure a top agent at a fair commission. Our average agent has 17 years of experience, closed 33 transactions within the last year, and has a 5-star industry rating. Blending expertise and excellent service with fairer deals for Tampa Bay’s home buyers and sellers, is a winning proposition for our local area, as a whole.”
Steve Johnston is no stranger to helping sellers and buyers save money in their real estate transactions. In the early 2000’s he founded and lead Home Discovery, a successful 2 percent commission real estate company. That experience confirmed the overwhelming market demand for lower real estate commissions. Through this first successful venture, clients saved tens of millions of dollars in commissions while receiving full-service real estate services. Recognized for his achievements and innovation, Steve received many accolades including: Florida’s Governor’s Award for Innovation, Ernst & Young Entrepreneur Award Finalist, Inman’s 100 Most Influential Real Estate Leaders, and Real Trends Top Team Professional Sales Volume in the Country selling over $250 Million in homes in one year. Unfortunately, the Great Recession of 2006 devastated the real estate market and cut short his beneficial mission at Home Discovery. Ideal Agent is the official rebirth of this in-demand real estate industry solution. “As the Tampa area’s growth trends point to an 11 percent year-over-year rise in median sales price, more and more sellers, and therefore buyers, will look to Ideal Agent to provide increased savings and experience,” explains Steve, “and it is our mission to do just this.”
Media Inquiries: Contact Founder and CEO, Steve Johnston at Steve@IdealAgent.com or at (813) 918-4851.
To learn more about Ideal Agent, visit www.idealagent.com and to view TV commercials, visit https://youtu.be/xNPT9FiOmrY.
About Ideal Agent: Ideal Agent is a licensed real estate brokerage referring sellers and buyers to a network of Top Realtors®. Sellers and buyers can visit www.IdealAgent.com or call 1-844-904-3325 to be connected to one of the 100+ network of agents in the Tampa Bay market serving Hillsborough, Pinellas, Pasco, Polk, Manatee, Sarasota, Hernando, and Citrus Counties. Ideal Agent is reaching Bay Area’s home sellers and buyers through an aggressive mass media campaign utilizing television, radio, billboards, and digital media in an effort to offer reduced commissions for sellers or a 25 percent rebate on the buyer’s agent commission via a free, online buying and selling experience. To learn more about Ideal Agent, visit www.idealagent.com and https://youtu.be/xNPT9FiOmrY to view TV commercials, or call 1-844-90-IDEAL or 1-844-904-3325 toll-free.
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