SARASOTA, Fla. –Yellow Strawberry (YellowStrawberryHair.com), a boutique salon with locations in Sarasota and Lakewood Ranch, invited award-winning Aleksandar Blagojevic, a top Wella stylist, to demonstrate the company’s latest trend vision for spring/summer 2017 for the salon’s hairstylists.
During the all-day training session, Blagojevic illustrated the hottest styles and products, including a contouring technique and shades for the coming season. The latest trends were showcased on four models, which were styled in front of 45 of Yellow Strawberry’s stylists on Monday, March 20 at the Fashion Focus Hair Academy.
“This is an opportunity for our stylists to learn from one of the best in the hair styling industry,” said Richard Weintraub, co-owner of Yellow Strawberry and a master stylist of over 40 years. “The inspirational, live demonstrations revealed the looks that are appearing currently on the 2017 runways around the world. Our stylists pride themselves on staying current with all the latest trends.”
About Yellow Strawberry
Established in 1994, Richard Weintraub, a master stylist of over 40 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit YellowStrawberryHair.com for more information.
About Aleksandar Blagojevic
Born in Belgrade, Serbia, Blagojevic began at the Beauty School and continued onto numerous apprenticeships, studying alongside some of the best in the industry. Blagojevic took his education further by attending countless seminars and classes throughout Europe at Graham Webb, Toni & Guy, Vidal Sassoon, Long Hairdressing and Tigi.
He founded Alexandar Salon in downtown Belgrade and opened his second location in Atlanta, Ga. in 2007. The European-inspired salons blend the finest of worldwide hairstyling innovations. Blagojevic has won numerous awards for his extreme talent and artistry. He has been a part of the Wella Top Stylist Team for the past 11 years. As an educator, he travels nationwide teaching aspiring stylists in various cutting and coloring techniques and Wella trends. He has also participated in a variety of photo shoots for magazine fashion magazines and has been an active participant in New York Fashion Week and other renowned runway shows.