SARASOTA, Fla. — Knight Marketing (KnightMarketing.com), a national marketing firm with locations in Sarasota, Fla. and Spokane, Wash., has announced the launch of Medical Marketing Partner, a new division focused on helping health and dental care providers attract new patients and retain existing ones through a variety of local marketing services offered in fixed-rate bundles.
Tracy Knight, managing director of Knight Marketing, said Medical Marketing Partner was created because the team at Knight Marketing saw a growing need for physicians, dentists, home health agencies, skilled nursing facilities and other healthcare providers to improve their brands and online presence. And while they generally recognize this need, they rarely have the time or on-staff expertise to tackle the complexities of online marketing.
“Most health and dental care professionals know they need responsive websites and services including search engine optimization, social media management and online review management,” said Knight. “However, trying to manage it all with internal resources isn’t always effective and it often competes with other priorities, like patient care. We have created a very simple approach that makes it easy for them to choose the services they need. There is no guesswork or back-and-forth regarding cost and they receive regular reports showing exactly how effective the marketing is in attracting, engaging and retaining patients.”
Knight states that in addition to transparent costs and detailed reporting, Medical Marketing Partner is differentiated by Knight Marketing’s deep background in healthcare. For nearly 20 years, Knight Marketing has been providing marketing services to the full spectrum of healthcare providers — from small physician practices to organizations including the Cleveland Clinic and VITAS Healthcare, the largest U.S. hospice — as well as medical device, technology and supply companies. The team has an uncommon understanding of the evolving healthcare landscape and the challenges faced by providers, she adds.
“We are experts not only in online and offline marketing, but also in marketing dental care and medicine. There is little to no learning curve — we can write about and promote your practice and procedures with ease.”
Among the digital marketing services offered by Medical Marketing Partner are search engine optimization, paid online search, social media management, e-newsletter management and online review management — especially important now that, according to a Software Advice study, more than 60 percent of people who use online reviews use them as a first step in choosing a physician.
Medical Marketing Partner also builds responsive websites and provides a variety of non-digital services including brochures, ads, and even local public relations. Bundled services are available for new businesses that need a brand and start-up marketing materials; for those who want to better communicate with existing patients and generate referrals; for those who want to manage their online and offline reputations; and for those who want to drive inquiries via paid online search. To learn more, visit MedicalMarketingPartner.com or call 877-855-4735.
About Knight Marketing
Knight Marketing was founded in 1997 and is now part of Imprezzio family of companies. It represents a variety of regional and national clients in sectors including health and dental care, hospice, building products, tourism and real estate.