SARASOTA, Fla. – Co-owners and stylists from Yellow Strawberry (YellowStrawberryHair.com), a boutique salon in Sarasota and Manatee counties, recently returned from Manhattan after attending the very prominent and exclusive Intercoiffure America/Canada Fall Atelier 2016 at the Waldorf Astoria.
Yellow Strawberry co-owners Richard Weintraub and Desmond and Caroline Behan were joined by four others. At the Fall Atelier 2016, Yellow Strawberry stylists observed presentations from the top talent in the hairdressing industry, including celebrity stylist Ted Gibson and Oscar Blandi, among others.
On October 9 and 10, representatives from Paul Mitchell, Kérastase, Wella, Oribe and L’Oréal also made captivating and informative demonstrations on topics that varied from elegant wedding hair to the future of men’s grooming and avant-garde runway styles.
“This two-day conference features the crème de la crème of the hair care industry,” said Weintraub, a master stylist of over 40 years. “You want to be the first to see what’s coming, and with this first-hand experience, you watch the magic happening in front of you. You see that in its purest sense.”
Attendees furthered their knowledge with the best salon tips and techniques along with the latest in hair trends from the best in the business. The two-day event continued with an extraordinary black tie gala and concluded with an over-the-top and animated runway show.
“It’s important for our team to experience these educational opportunities from the industry’s premier professionals and to expand their knowledge with one-of-a-kind demonstrations,” Weintraub said. “Our stylists take these up-and-coming styles and trends and translate them for the salon’s clients.”
The 2016 Fall Atelier theme was “Many Tribes. One Vision.” The conference’s goal was to celebrate the differences that make individuals stronger.
Weintraub has been a member of Intercoiffure America/Canada since 1979. It is the most powerful and influential organization in the hairdressing industry. Only the highest prized leading hair salons hold membership into this organization, which are about 200 salons in the U.S. The Intercoiffure organization determines the standards of the industry and shares this responsibility with membership from over 50 other countries.
About Yellow Strawberry
Established in 1994, Richard Weintraub, a master stylist of over 40 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit YellowStrawberryHair.com or call 941-924-1311 for more information.