ORLANDO, Fl. (October 4, 2016)— Orlando-based start-up, Night Runner 270, is the next bright idea to light up your television screen. A bidding war ensues when the husband and wife inventor/running duo, Doug and Renata Storer, appear on ABC’s Shark Tank Friday, October 7 at 9pm EST.
Night Runner 270 originally launched as a Kickstarter campaign in early 2015. The product quickly gained traction raising $43,000 from over 500 backers in 28 countries. Night Runner 270 consists of two small, featherweight, water-tight, rechargeable LED lights that clip securely to each shoe and flood the path ahead with light up to 30 feet. The product officially hit the market in October 2015 with an international launch at the NYC Marathon.
“This past year has been the definition of a learning experience,” said Renata Storer. “As two later-in-life married entrepreneurs, I can’t imagine treading shark infested waters with anyone else by my side, especially since I can swim faster than him.”
The Storers believe they have pioneered a way to keep runners, walkers, and hikers safe and injury-free in the pre-dawn/post-dusk hours. To date, they have sold over 8,000 units to customers in 42 countries and appeared in over 80 media outlets.
“We’ve come a long way from our kitchen laboratory of duct tape, flashlights, and running shoes,” said Doug Storer.
The Storers hope to connect with a Shark that shares their vision for optimizing the darker hours. Their goal is to develop a full line of products including bluetooth enabled devices.
“As long-time fans of Shark Tank, we are elated to appear on the show,” said Doug. “But I promise you, no one is more excited than my 85-year-old father who has asked me daily about the outcome. He’s going to have to wait and find out like everyone else next Friday.”
About Night Runner 270
Night Runner 270 consists of two small, featherweight, water-tight LED lights that clip securely to each shoe and flood the path ahead with light up to 30 feet. The light units provide 270 degrees of visibility so runners or walkers can be seen from the front, sides and even from behind via a rear-facing red tail light. The rugged lights also feature rechargeable lithium-ion batteries that remain bright for four hours. Visit www.nightrunner270.com for more information. Connect with us on Facebook, Twitter, Instagram, and Pinterest.