Unique Design Features Set Red Atom Cable Apart in Performance, Safety and Value
TAMPA, Fla. (September 30, 2016) – DOW Electronics, the leading consumer electronics distributor in the South, announced distribution of new bulk cable from Red Atom today. These high quality cables boast design features that set them apart from the competition in performance, safety and value.
Red Atom listened to retailers and installers to design bulk cable products that address key shortcomings in traditional offerings, such as excessive waste. For example, where traditional bulk cable boxes frequently fall apart before all the cable can be used, Red Atom’s cable boxes are constructed from reinforced cardboard, water-resistant paper laminate, and double strength handles. Scrap is further reduced by ascending/descending foot markers that show how much cable has been used and how much is left before cable is pulled. These design features, paired with competitive pricing, make Red Atom’s bulk cable an exceptional value.
Other design features make for extraordinary ease-of-use. A 4-inch payout hole and Reelex® cable spool system ensure tangle-free pull and hassle-free installation. iLabel print legend allows cable to be pre-marked for each room, wall and jack location by simply circling location and application information with a Sharpie®, eliminating the expensive and time-consuming process of label-making. Rip cords make the cables as easy to strip as possible. Additionally, Red Atom’s Bulk cable is flame tested and safety rated.
“We’re very excited about the new bulk cable products from Red Atom,” stated Dave Elkin, DOW vice president of sales. “The unique design features incorporated into these high quality cables make them stand out from the competition in meaningful ways. They put retailers in a great position to provide a high-quality product at an affordable price.”
Added Drew Fischer, DOW director of sales, “From the ultra-strong box to the many thoughtful design details, Red Atom has gone out of its way to ensure its bulk cable will become a go-to for dealers and installers alike. They will appreciate the value and improved user experience it provides.”
Red Atom’s Bulk cable is available now in Cat 5e, Cat 6, Speaker Wire and RG59 formats.
The full line of Red Atom products is available for online ordering and can be shipped anywhere in DOW’s 11 state territory, Puerto Rico and the U.S. Virgin Islands. The products are also available for pick up at DOW Electronics’ Atlanta, Charlotte, Dallas, Ft. Lauderdale, Houston, New Orleans, and Tampa locations.
To learn more about DOW Electronics or Red Atom, please visit www.DOWElectronics.com or call 1.800.627.2900.
About DOW Electronics:
Headquartered in Tampa, Fla., DOW Electronics is one of the largest independently owned and operated electronics distributors servicing independent retailers in the Southern United States for 57 years. With seven locations serving Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Puerto Rico, and the US Virgin Islands, DOW Electronics focuses on providing consumer electronics that enhance the customer experience.
DOW Electronics’ seven areas of business include:
• Appliances • Car and Marine Audio/Video
• Custom Integration/Consumer Electronics • Satellite Broadband
• Satellite Television • Surveillance
About Red Atom:
Red Atom is the result of over 60 years of experience in the consumer electronics industry. Supporting the technology that brings homes to life, we design and engineer our products to exceed industry specifications while maintaining a competitive price. The company provides pre- and post-sale technical support, design and installation assistance and fast shipping through their US-based distribution partners.