Tampa, FL (Thursday, September 15, 2016) – Marketing Direction President & Founder Christy Vogel announced today that Beth Sweeney has officially joined the Marketing Direction team as Vice President, Account Director. Sweeney will oversee account direction and will provide insights, positioning and marketing solutions to both new and existing clients in addition to streamlining operations.
With over 25 years of marketing and public relations experience, Sweeney has a proven talent for driving strategic promotional initiatives that increase sales and maximize return on investment through management of national and local programs for a wide range of brands, corporations and advertising agencies.
“We are delighted to add Beth to our team. She’s worked for some of the largest marketing agencies in the country, which will help us to better understand what processes need to be put in place in order for us to grow intelligently while staying focused on superior client service,” said Vogel. “Having Beth on board will allow me to focus on our newly created business development team which will significantly increase our net profit.”
About Marketing Direction
Marketing Direction provides part-time marketing executives to CEOs who can’t justify the expense of a full-time marketing executive. They provide their clients with a senior-level marketing consultant who acts as a key member of their clients’ executive team for up to two days a week. Marketing Direction also provides interim marketing executives for those companies that have a need for a temporary VP of Marketing. Marketing Direction provides complete marketing resources, from research and strategy to marketing plans, advertising, media buying, direct mail, and public relations support for both online and traditional marketing campaigns. Among the firm’s services are direct marketing, website design, search engine marketing, social media, creating and implementing webinars and workshops and developing sponsorship and partnership opportunities for its clients. For more information visit www.marketingdirection.com or call 888.495.4441.