Auburndale, FL (August 26, 2016) – Polk County Sports Marketing (PCSM), in partnership with Cypress Lanes Family Fun Center and the Florida State United States Bowling Congress Youth (FSUSBCY) Bowling Association, bowled over the competition in recruiting the 2017 Pepsi Florida State Youth Championships back to Polk County. PCSM staff made the winning bid presentation at the FSUSBCY annual meeting in Ocala, beating out three other Florida destinations in the final round of presentations in June. Sponsored by Pepsi, the youth bowling championship, commonly known as “The Pepsi Tournament,” will be held at Cypress Lanes in Winter Haven, along with The Florida Handicap Finals. The tournament will take place over five (5) weekends next spring, running from the end of March throughout April, excluding Easter weekend. Upon learning that Winter Haven had been selected to host the 2017 championship, Tournament Director Allen Solomon said, “It’s been six years since Cypress Lanes last hosted our event so we’re excited to be returning to the area. Winter Haven offers easy access for almost every region of Florida, and some of our largest events have been held there. We look forward to working with the entire staff at the Cypress Lanes. They are like a big family, and treat us like family too.”
Michael Ducat, owner of Cypress Lanes said, “We could not have been awarded this event without the financial and enthusiast support of the Polk County Sports Marketing team. They did a great job putting our presentation together and were critical in us getting the event. Polk Sports has been there over the years, supporting us in recruiting numerous state and national events and putting Winter Haven on the map in the sporting world. A big thanks to Mark Jackson (Director of PCSM) and his team… again!”
Youth bowlers must qualify for the tournament though competition at their home centers, before coming to Polk County to compete in 14 divisions spanning ages 4 to 19. The Pepsi Tournament is expected to draw nearly 3,000 young athletes from more than 110 bowling centers all over Florida. Including participants, coaches, family members and spectators, the tournament is projected to generate $2.3 million in economic impact for Polk County.
For more information about the Pepsi Florida State Youth Championships, contact Ryan Ritchie at 863-551-4750 or Ritchie@CentralFloridaSports.com.
About Polk County Tourism and Sports Marketing:
An initiative of the Polk County Board of County Commissioners, Polk County Tourism and Sports Marketing, (known nationally as Visit Central Florida), is responsible for recruiting sporting events to Polk County and marketing the county as a tourism destination. Annually, Polk County Tourism and Sports Marketing hosts 250+ events, which generate more than $150 million in economic impact for Polk County. Polk County Tourism and Sports Marketing is Florida’s only sports commission to be awarded both the coveted “Sports Commission of the Year” award by the Florida Sports Foundation and the Sports Organization of the Year by the Governor’s Council on Physical Fitness and Sports. Visit Central Florida, the organization’s tourism marketing division, has also been recognized by the awarding of several awards including being recognized by the Southeastern Tourism Society as the “Top Destination Marketing Organization” in the Southeast.