Ashley McChesney planned and coordinated over $10 million worth of events during five years as one of the top event coordinators in the Tampa Bay area. Now, she is using that experience to help develop one of Tampa’s most distinctive event spaces in her new role as the Director of Events for the Armature Works.
The Armature Works, a 73,444-square-foot former storage and maintenance facility for Tampa’s streetcars, will soon be repurposed to house two event spaces, the Heights Market, two restaurants, a shared workspace, an open-air communal courtyard and a rooftop social area, all scheduled to be completed by early next year.
The building will be the centerpiece for The Heights, a transformative redevelopment project on the Hillsborough River just north of downtown Tampa.
Ashley built extensive experience in event planning and venue operations as a Senior Event Coordinator at A La Carte Pavilion, where she was responsible for assisting clients in all aspects of the process, including menu creations and tastings, linen selections, décor and lighting design, timelines and staffing needs. Ashley planned such notable events as Moffitt Cancer Center’s Magnolia Ball, the DeBartolo Foundation’s All Star Gala and the Ronald McDonald House Storybook Ball.
“We are thrilled to have Ashley as part of our team, especially with her extensive background in event planning in the Tampa Bay area,” said Taryn Bruck, Managing Director of Armature Works. “There’s a void that needed to be filled in for large event halls, and we believe that the Armature Works can fill that gap perfectly, and Ashley is the perfect person to lead our efforts in securing and planning events.”
The larger of the two spaces at The Heights, the A.W. Gathering, will seat up to 800 guests in over 10,000 square feet. This multi-functional area will feature modern amenities such as state-of-the-art audiovisual and lighting systems while keeping historic characteristics such as exposed brick walls, hardwood floors that are repurposed from the original roof, and 35-foot ceilings.
The other event space, the A.W. Theatre, will seat up to 200 guests and will feature the same modern amenities and historical charm, along with views of the Hillsborough River and downtown Tampa. Both spaces are scheduled to be complete by the beginning of next year, and events are currently being booked for next February and on.
“We’re all very excited for the arrival of Armature Works and its sleek, multidimensional venues in the urban heart of Florida’s Gulf Coast,” said Santiago Corrada, Visit Tampa Bay’s CEO and President. “With the hundreds of conventions, groups and associations that we host on an annual basis in our destination, it’s imperative that we are able to offer high-quality event space. The Heights is ideal for our audiences.”
About SoHo Capital: SoHo Capital specializes in the acquisition and development of residential, retail office and industrial properties. Their projects can be found throughout central Florida, with the majority located in the Tampa Bay area. Founded in 2006, the company is headquartered in Tampa and led by principals Chas Bruck and Adam Harden. Taryn Bruck is also a key leader in the development of The Heights project.