LAKEWOOD RANCH, Fla. – Neal Communities (NealCommunities.com), the area’s largest and most established, locally owned and operated private builder, recently recognized and promoted Nicole Brooks, Tashara Cronshaw and Diane Kerper within the Lakewood Ranch-based company.
Brooks will act as the vice president of sales in Neal Communities’ north region. Cronshaw will transition to the vice president of human resources and Kerper will serve as the vice president of sales and marketing in the company’s south region.
“These promotions demonstrate the hard work and dedication of our team at Neal Communities,” said Michael Storey, president of Neal Communities. “Nicole, Tashara and Diane’s expertise and contributions have greatly impacted our team and the company. We look forward to utilizing these leaders as we can continue to accomplish great things in our community.”
Brooks joined Neal Communities in February 2012 as an area sales manager and was promoted to director of sales for its north region in June 2014. She has led the Neal Communities sales team to record-setting success. She created and leads Neal University, which has been instrumental in recruiting new sales associates and training them to succeed, and heads up the online sales team.
As vice president of sales, she will lead a team of more than 30 people – from Tampa to Englewood. Her role will focus on strategic planning for sales, enhancing the sales process and continuing to ensure a structure to help reach goals each month.
Before joining Neal Communities, Brooks was a sales manager for a national homebuilder as well as a sales and marketing director for a developer. As a licensed Florida broker and Realtor®, she has a 14-year background in real estate and holds a bachelor’s degree in business management and marketing.
Cronshaw joined Neal Communities over three years ago as a human resources coordinator and was promoted to director of human resources in May 2015. She has made many improvements to the homebuilder’s human resources department.
With over 15 years of experience in the human resources industry, Cronshaw is responsible for the overall development, coordination, administration and evaluation of the HR function, including managing the department, developing and maintaining systems, establishing interview processes and continually evaluating guidelines and compensation packages for employees.
Previously, she worked as the HR manager for two growing organizations with 70 full-time employees, reporting directly to CEO and president. Originally from Hooksett, N.H., Cronshaw has the PHR and SHRM-CP designations.
Kerper brings over 25 years of real estate and operational homebuilding experience to Neal Communities. She joined Neal Communities over a year ago as the director of sales and marketing for the south region and has been an integral part of the south region’s success.
In her new position, Kerper is responsible for all the regional sales and marketing as well as overseeing the design team for the south region. She will have additional responsibilities in the development of condominium communities.
Kerper has held many management positions across several disciplines within residential homebuilding operations, where she oversaw acquisitions, purchasing, design, sales and construction in homebuilding and asset management roles. An executive and a former division president of a leading homebuilder in Florida, Kerper has managed and led multiple large-scale projects for several homebuilding companies in Pennsylvania and Florida.
Currently, Neal Communities employs 257 people. The new additions are part of the company’s hiring initiative fueled by record-setting sales numbers. To date, Neal has built over 10,000 homes in southwest Florida.
About Neal Communities
Neal Communities was named the Professional Builder national 2015 “Builder of the Year” and was named one of 2012’s “America’s Best Builders” by BUILDER Magazine and voted the “2013 Best Residential Builder in Southwest Florida” in a readers’ poll sponsored by Gulfshore Business Magazine. The company is ranked No. 1 locally by Metrostudy and by Hanley Wood Market Intelligence based on number of home sales and ranked nationally among the top 50 builders by BUILDER Magazine. To date, Neal has built over 10,000 homes in southwest Florida. As the area’s largest and most established, locally owned and operated private builder, Neal Communities is continually striving for excellence in every aspect of the home building and development business. Neal Signature Homes, Neal Land Ventures, Charlene Neal PureStyle, Waterscapes Pools & Spas, Neal Communities Funding, Fiducia Insurance and Allegiant Title Professionals all contribute to the firm’s continued, record-setting local success. The company’s honors and accolades include 44 Parade of Homes 2015 awards, 50 Aurora Awards, 5 Best in American Living Awards and hundreds of local and regional industry awards. For more information, please visit www.NealCommunities.com.