AMERICA, LET’S DO LUNCH™
MEALS ON WHEELS AMERICA AND THE AD COUNCIL LAUNCH NATIONAL CAMPAIGN TO DRIVE VOLUNTEERS AND HELP MEALS ON WHEELS OF TAMPA SERVE MORE TAMPA SENIORS
Tampa, FL – July 26— More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. In Tampa alone, more than 700 seniors are being served to address these issues by Meals On Wheels of Tampa. This summer, Meals on Wheels America, in partnership with the Ad Council, will launch its first-ever national campaign to recruit volunteers to serve the nation’s most vulnerable citizens. With the senior population projected to double by 2050, Meals On Wheels of Tampa is joining the effort to help inspire a new army of volunteers in greater Tampa to meet the growing need.
Every weekday Meals On Wheels of Tampa’s volunteers deliver more than 700 hot meals along with friendly visits and safety checks to those who need them most. As important as the meal delivered is the fact that, for many seniors, the volunteer who delivers it is the only person they will see that day. The delivery isn’t just about nutrition; it’s about the moments of human connection that nourish the senior and the volunteer alike. Meals On Wheels of Tampa relies on an army of 71 volunteers to deliver nutritious meals, typically between 10am and 1pm, five days a week, as well as to deliver bags of fresh produce (Produce On Wheels) and other special goodies every third Saturday of the month.
The national integrated public service campaign, created pro bono by the ad agency, Anomaly, invites America to “Do Lunch” by volunteering during the critical lunch hour period to deliver meals and a smile to seniors. The TV, radio, print, out-of-home and digital public service advertisements (PSAs) will tell the poignant stories of just a few of the 2.4 million seniors the national Meals on Wheels network serves each year, stories that celebrate their lives and show how inspiring, wise and charming they really are. To further highlight their stories, renowned celebrity photographer Mark Seliger – who has photographed some of our culture’s most famous faces from Kurt Cobain to President Obama – will be turning his lens to Meals on Wheels seniors and creating a series of portraits for the campaign.
“We’re so excited to be working with the over 4,000 Meals on Wheels programs across the country to launch this national effort on the ground,” said Ellie Hollander, President and CEO of Meals on Wheels America. “We hope that by sharing just a few of our seniors’ amazing and heartfelt stories, we can inspire even more volunteers to lend a caring hand to the growing number of aging neighbors in need.”
“The Let’s Do Lunch Campaign is a wonderful way for people of all ages and stations in life to join together in making a difference in our community! Volunteers spend just one hour a week delivering meals to the amazing group of homebound and elderly we serve, and I guarantee you’ll be hooked!!!” said Steve King, Executive Director of Meals On Wheels of Tampa. “The best part of it is, as with most experiences in which you give of yourself to help others, you’ll feel like you gain so much more than you give, just ask any MOW volunteer! We hope you can join us!
To learn more about Meals On Wheels of Tampa visit www.MOWTampa.org or follow us on Facebook, Instagram, Twitter, YouTube, or LinkedIn.
To learn more about the “America, Let’s Do Lunch” campaign, and to sign up to volunteer, visit www.AmericaLetsDoLunch.org.
MEDIA: If you would like to follow a volunteer on their route to get footage of seniors accepting bag at their front door, please call LAUREN (813) 238-8410. Best time for Media Coverage: 9:30 AM -12:00 PM. Routes available across Tampa.
About Meals On Wheels of Tampa:
Meals On Wheels of Tampa has been committed to nourishing and enriching the independent lives of the homebound and seniors of Tampa since 1975. Today, Meals On Wheels of Tampa serves over 700 people with a hot meal during the lunch hour. Meals On Wheels of Tampa is a 4-star charity and relies on its community for support by not accepting government funding. For more information, or to start receiving meals, please visit www.MOWTampa.org.
About Meals on Wheels America:
Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network exists in virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels provider near you, visit www.mealsonwheelsamerica.org.