CLEARWATER, Fla. — June 16, 2016 — Today, FKQ Advertising + Marketing Inc., a full-service marketing and communication agency, announces that it has been selected as the new agency of record for Pinellas Suncoast Transit Authority after a two-month national RFP process. PSTA will take advantage of FKQ Advertising’s full range of services.
“FKQ is proud to be named PSTA’s new agency of record and we value the opportunity to utilize our expertise and credentials to deliver strong results that will promote and encourage a customer-oriented public transit system in Pinellas County,” said Lisa Faller, President and CEO. “We are excited to serve as a seamless extension of the PSTA’s team with a focus on their marketing goals and objectives.”
PSTA’s new agency selection process consisted of requesting proposals for advertising and marketing communications from 76 different agencies across the country. The first round of the evaluation process resulted in five finalists being selected, including FKQ, for second round of the in-person judging process. FKQ’s tenured history with its Clients and robust service offering resulted in the agency being selected to help drive the PSTA brand forward.
“The passion, creativity and dedication that FKQ provides its partners came through loud and clear during the review process,” said Cyndi Raskin-Schmitt, PSTA Director of Communications & Marketing. “FKQ shares our philosophy on how we connect with our community and customers, and we are looking forward to great places we can take PSTA in 2016 and beyond.”
PSTA and FKQ have already begun to collaborate on some exciting consumer-driven initiatives, including branding for a multicounty fare collection system and rapid transit naming conventions. Following those initiatives, FKQ will work with Study Hall research on an overall brand audit for PSTA.
About FKQ Advertising + Marketing
FKQ Advertising + Marketing (www.fkq.com) is the largest independent agency in the Tampa Bay region, with a talented roster of team members offering a broad spectrum of industry expertise. The full-service firm serves as the agency of record for a variety of global, national and regional brands, including Hertz Corporation (Hertz, Dollar, Thrifty and HERC), Transitions Optical Inc., Melitta USA, McDonald’s of Tampa Bay, Badcock Home Furniture &more and Tampa General Hospital. FKQ is headquartered in Clearwater, Florida, and celebrated its 55th anniversary in 2016.
The Pinellas Suncoast Transit Authority is the public transit provider for Pinellas County, providing more than 14.4 million rides per year. PSTA operates nearly 40 bus and trolley routes with a fleet of 210 vehicles. More information is available at www.psta.net.