The National Forensic Science Technology Center’s (NFSTC) original web video series, Fauxrensics, has been recognized with a Communicator Silver Award of Distinction by the Academy of Interactive and Visual Arts. A win in this annual international competition is coveted by communications professionals the world over. This year, more than 6,000 entrants submitted their best work to compete for the honor.
The Fauxrensics video series is designed to ask the question, “Real or Faux?” about forensic science and investigative techniques regularly shown in popular television crime dramas. They are commonly misrepresented and these short, fun videos help educate viewers on how the science works in the real world. The name was inspired by Tampa Bay Rays fans and their popular ‘fauxhawk’ hair style.
“Forensic science on TV is tricky. It’s grounded in science, which makes inaccurate portrayals very convincing to the average viewer. I thought this approach would be a fun way to reach and teach our non-scientist viewers,” says Bill Duffin, NFSTC senior media producer and creator of the concept. “Our core audience faces these misconceptions every day. But for many people, when it comes to forensic science, convincing TV isn’t always correct science.”
The first five installments of the series can be found on NFSTC’s online channel at www.youtube.com/thenfstc and four additional episodes will be launched on Fridays in June. Dubbed ‘Fauxrensic Fridays,’ the release day has become a hit with NFSTC subscribers and forensic enthusiasts alike.
“People would never think to look to a forensic services company for video and media production, but it has become an integral offering for NFSTC and we do work for ourselves and many different clients,” says Kevin Lothridge, NFSTC CEO. “We are proud of our communications team and their consistently creative and effective materials.”
NFSTC also produces the monthly Forensic Update news video, Forensic Science Simplified (www.forensicsciencesimplified.org) and participates in National Forensic Science Week in August to provide online information and resources to educate the general public.
About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for to view the full winners list.
The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.
The National Forensic Science Technology Center (NFSTC) provides quality forensic services including training, consulting, technology evaluation to the justice, forensic science and defense communities. NFSTC is a 501(c)(3) not-for-profit corporation headquartered in Largo, Florida.