The primary national logo to represent the mission of the national non-profit Hockey Mom Foundation was unveiled Wed., May 4, 2016, at a ceremony held at Douglas Education Center in Monessen, PA, near Pittsburgh.
Brian Craven of Orlando represented the Hockey Mom Foundation Board of Directors by making the announcement to media and the public at the event that also included the release of the organization’s 2015 Annual Report.
The new logo represents the primary missions of the Hockey Mom Foundation, founded in 2015 by a group of hockey families in Buffalo, NY, Cleveland, Ohio, Chicago, IL, and Orlando, FL. An IRS 501(c)3 nonprofit, the Hockey Mom Foundation is an all-volunteer organization that honors Hockey Moms everywhere by making grants to nonprofit causes focused on helping hockey players achieve their educational goals, furthering cancer research, and the care of cancer patients.
The Hockey Mom’s first donation was to Roswell Park Cancer Institute in Buffalo, NY, to underwrite a trial of a new brain cancer vaccine, SurVaxM. The donation was made in honor of Judy Rechan, one of the Hockey Moms who inspired the creation of the Hockey Mom Foundation, who died of brain cancer.
“In all the Hockey Mom Foundation’s missions, we strive to match the sense of impeccable organization, fierce determination, and sincere compassion all Hockey Moms show as they give us the sport we love, from nurturing to teaching their kids to skate, to getting them to the rink on time, to reminding them that fun should always be part of the game,” said John Duke, President of the Hockey Mom Foundation Board of Directors.
As a national organization supporting Hockey Moms across the nation, the decision was made by the Board to commission the creation of a logo that will resonate with every player, and in every rink. To achieve that, a request was made to Douglas Education Center in Monessen, PA. The school’s Graphic Design and Digital Illustration program includes Instructor Rodney Boyce, a cousin of Pam Craven, a long-time Hockey Mom and wife of Board member Brian Craven who died of a rare form of ovarian cancer. Pam was originally from Pittsburgh before moving to Florida with her family in the 1970s, where she met Brian and they started their hockey family.
Boyce led the eight students involved in the project through a series of draft submissions before the final Hockey Mom Foundation logo was selected by the Board of Directors.
“The resulting logo perfectly combines the most important elements of hockey with the symbolism that the Hockey Mom Foundation hopes will help enable it to become a major fund raising force to achieve our mission,” said Craven. “The colors in the four elevated sticks symbolize the four deadliest cancers that too often take our Hockey Moms, and the sticks are positioned upward in a way that evokes the image of a heart and angel wings.”
To recognize Douglas Education Center Instructor Rodney Boyce and the eight students involved in the logo project, the Hockey Mom Foundation presented them with special certificates of appreciation, a small cash award, and a pizza party after the May 4 ceremony that included the official public unveiling of the new primary logo.
“We are proud to be able to make this special Hockey Mom Foundation logo possible by engaging our faculty and students in a school project that demonstrates how art and life intersect in special, powerful ways,” said Boyce.
The first official use of the logo is on the 2015 Hockey Mom Foundation Annual Report, which can be found at the www.hockeymomfoundation.org website. Hockey Mom Foundation is also on Facebook.