BRADENTON/SARASOTA, FLA. – Recently, the Bealls Department Stores creative team was recognized for exceptional design, photography, print and video campaigns during the 2016 “Southern Decadence” American Advertising Awards Gala. The Bealls advertising team received awards in the gold and silver categories.
“We are extremely proud of our creative team and their work – these awards are a testament to their hard work, dedication and their commitment to our mission and brand standards built over the past 100 years,” said Jesse Blount, Vice President and Chief Marketing Officer for Bealls Department Stores, Inc. “Our creative team is growing steadily and we are consistently producing fresh ideas to delight and reward our customers. We would like to congratulate our team on another job well done.”
During the 2015 ADDY awards ceremony, Bealls received 3 gold and 5 silver awards. Over the past thirty years, the Bealls Department Stores teams have won more than 100 ADDY awards. All gold category winners will move on to compete at the district level to become finalists for the national ADDY awards. The district competition will take place in Tampa on April 30, 2016.
“It was a great honor to recognize the creatives in our local market place with ADDY awards during the 2016 American Advertising Awards competition. The quality of work produced shows what a thriving advertising industry we have on Florida’s Suncoast,” said Lee Gaines, AdFed Suncoast President. “It was especially nice to see a Florida-based business like Bealls submit such high-quality work, and do so well in the competition earning both silver and gold awards in a variety of categories.”
The awards received include Gold ADDY awards in the following categories:
• Elements of Advertising – Still Photography: Environmental Photo Campaign
• Online/Interactive, Syndicated Content – Digital Publication, Back to School Look Book
• Film, Video & Sound, Regional/National TV Advertising Campaign, Back to School Campaign
The Silver ADDY awards included:
• Cross Platform, Integrated Regional/National Consumer Campaign, Back to School Campaign
• Film, Video & Sound, Regional/National TV Advertising Campaign, Spring/Summer TV Campaign
• Out-of-Home & Ambient Media, Single Installation, Snap a Pic Installation
• Elements of Advertising – Still Photography, Fall Photo Campaign
• Online/Interactive, Email, Mother’s Day Email Campaign
For more information, visit BeallsFlorida.com or contact Jesse Blount, Vice President and Chief Marketing Officer for Bealls Department Stores, at 941.744.4486 or Jblount@beallsinc.com.
PHOTO ID: Component of the Bealls Fall Photo Campaign captured by Bealls Department Stores’ Lead Fashion Photographer Shawn Koi
About Bealls Department Stores
Founded in 1915, Bealls Department Stores is a division of Bealls Inc., headquartered in Bradenton, Florida. The privately-held company is still owned by the founding family and currently operates more than 530 stores in 16 states as Bealls Department Stores, Bealls Outlet, Burke’s Outlet and Bunulu. Bealls is the destination of choice for active, casual and coastal lifestyle apparel and home merchandise. To learn more about Bealls, or to shop online, visit BeallsFlorida.com.