SARASOTA, FL – Nextiny Marketing presents the “Lead Generation Workshop for Manufacturers and Commercial Contractors,” featuring inbound marketing specialist and Nextiny Marketing CEO Gabriel Marguglio. The session will take place Friday, March 25, 1:30-5pm at Mader Electric (7260 15th St. E., Sarasota).
During the workshop, participants will be encouraged to stop focusing on old-school marketing that doesn’t work anymore. Today’s customers use the Internet to search for the most effective solutions to their problems; the companies that are “winning” are the ones that create informative, non-salesy content targeted to users’ interests.
The in-depth session will cover:
• Inbound marketing – what it is and how it differs from traditional outbound marketing
• Lead generation for manufacturers and commercial contractors
• How to prove ROI on marketing and sales efforts
“Businesses need to understand that they need to be constantly updating and improving their websites to be responsive to users’ real needs. By providing content that is useful and interesting, they can attract potential customers,” said Marguglio. “With dynamic digital content, companies can customize their sites to each of their visitors. Potential customers will see images and product options that are specifically geared to meet their interests. It’s a proven way to grow your business and maximize marketing ROI.”
Marguglio, the CEO and “Mastermind of Success” at Nextiny Marketing, started the business in 2002. Over the past five years, he has reshaped the business from out-sourcing talent to hiring full-time employees and, in 2013, forged a partnership with HubSpot, the world’s number one marketing platform. Nextiny Marketing became the first HubSpot Gold Certified Agency partner in the Sarasota-Bradenton area in February 2015 and, in May of last year, was showcased by HubSpot as a case study due to Nextiny’s rapid growth and success rate. Using the latest technologies and innovative creative marketing strategies, Marguglio and the Nextiny Marketing team have been delivering qualified leads to their clients and helping them to convert them into actual customers, transforming Nextiny Marketing from a website and Search Engine Optimization (SEO) company into a lead-generation and sales strategy powerhouse.
In addition to assisting established and new customers with their marketing and sales needs, Nextiny Marketing provides easily accessible and highly popular workshops to educate the community on the ins and outs of successful Internet marketing. Marguglio has run more than 50 workshops and seminars in the past five years.
Cost is $20; includes coffee and snacks. Space is limited – for more information about the “Lead Generation for Manufacturers and Commercial Contractors” workshop, go to nextinymarketing.com and scroll to bottom of page for link to event. Call (941) 870-0623 for more information.
About Nextiny Marketing
Nextiny Marketing started its journey in 2002 with a premise of helping businesses grow and the belief that change is essential for progress. Three years ago, they realized that their clients deserve more than just visits to their websites. Clients deserve actual customers. For this reason, Nextiny Marketing became a HubSpot Certified inbound marketing agency that collaborates with companies to set and achieve their marketing and sales goals while embracing change in the dynamic business world. Call (941) 870-0623 or go to nextinymarketing.com.