Dade City, FL – Two days, 57 locations, five cameras, two drones, one sound engineer, and seven cinematographers later, the Dade City Merchants Association is ready to unveil its new marketing campaign entitled “Authentic Dade City. Good Vibes. Great Future.” The two-minute video focuses on the lifestyle, business and entertainment potential of Dade City, and has also been split into a five-spot television PSA campaign:
Shop PSA: https://youtu.be/dIW0jLIJ40U
Work PSA: https://youtu.be/9JFU3EQFO-M
Play PSA: https://youtu.be/tGS3l9jjpi0
Live PSA: https://youtu.be/5-3hYrne8y0
Dine PSA: https://youtu.be/pYPrREOvIIY
In addition, a brochure is being printed to accompany the campaign, which will be distributed by the merchant members of the Dade City Merchants Association and the Greater Dade City Chamber of Commerce. The Merchants Association, led by Margaret Angell who is also the owner of Angel Tea Room on Meridien Avenue, teamed up with Dade City-based The Creative Stable and Tampa-based Diamond View Studios. Creative Director and Script Writer Jennifer Frazier of The Creative Stable, has been a Dade City resident since 1986. Her film crew consisted of several cinematographers with local ties, including Director Anthony Santa, who graduated from Saint Leo University and Founder Tim Moore, a Pasco Hernando Community College grad.
“It was truly a local effort,” said Frazier. “It was fun to see Dade City through the eyes of the film crew who hadn’t really explore it so closely before. They’ve all been back since to dine, shop and enjoy the area.”
“The Merchants are happy to be a conduit for an effort help positively expand on people’s perceptions of Dade City,” said Angell. “We have so much to offer here and lots of great businesses and restaurants, so we wanted to portray that in an upbeat representation of what life is like in our city.”
The aim of the campaign is to attract new businesses and residents, and continue to retain those already here, according to Angell.
“It’s been very exciting to watch this all come to life,” said Dade City Mayor Camille Hernandez. “Dade City is a city on the move, yet one that preserves and protects its original character. That authenticity is something so many new communities try to capture. We have it all here naturally and organically.”
Shooting took place throughout Dade City and East Pasco on October 6 and 7, 2015. The brochure will be available to Merchants and visitors by the end of February.