ST. PETERSBURG, FL — A line of local dressings is among 12 Florida products chosen to be part of Southeastern Grocers’ expansion into the super-affluent market. The new concept’s flagship store will open this month in Jacksonville, Florida, and carry St. Petersburg-based Out of the Weeds artisan dressings.
Out of the Weeds founder Robin King will be in Jacksonville March 12 to present the dressings during the store’s grand opening celebrations. Southeastern Grocers is the second-largest conventional supermarket chain in the southeast and the fifth-largest in the United States. Its brands include Winn-Dixie, BI-LO and Harveys.
Robin and her husband, Jack King, opened Three Birds Tavern in St. Petersburg in 2009 and it didn’t take long for restaurant guests to start asking for extra sides of the in-house-created dressings and sauces to bring home, Robin said. So a few years later, finally “out of the weeds” at Three Birds, Robin King launched a new company in 2014, Out of the Weeds, and partnered with The Sauceology Group, a sauce and spice manufacturer in Clearwater, to bottle the dressings and offer them at retail outlets.
The company’s name is a play on the hospitality industry catchphrase “in the weeds” and also refers to the fresh vegetables and fruits used in its products.
“I was thrilled to learn that Winn-Dixie was starting the Winn-Local program, promoting locally created and produced products in each region, and honored to be chosen to be a part of this program,” Robin said. “And now I am totally blown away about this new flagship store, and the thought of Out of the Weeds dressings on the shelves there. We will represent Tampa Bay proudly in Jacksonville, and look forward to expanding with Southeastern Grocers.”
In addition to choosing Out of the Weeds to be part of the new high-end store, Winn-Dixie also selected all three Out of the Weeds dressings — Carrot Ginger, Roasted Beet Vinaigrette and Roasted Tomato Vinaigrette — for its new Winn-Local program, which spotlights locally produced products. Out of the Weeds products are now available at 155 Winn-Dixie stores throughout Central Florida.
To find the store nearest you, check out the store locator at www.outoftheweeds.com. There you can also find recipes, stories about the restaurant industry, and the journey from self to shelf. You can also enjoy the dressings at Three Birds Tavern, along with several other delicious and unique dressings and sauces that perhaps one day soon you will also see bottled and on grocery shelves.
Out of the Weeds, and into your kitchen.
Three Birds Tavern
1492 4th St. North, St Petersburg, Florida
Out of the Weeds