TAMPA – AuthorizedStore.com, a retailer/store brand-vetting service in Tampa, is now offering online seals to legitimate, manufacturer-authorized online retailers. These seals and certificates, in turn, offer consumers a third-party verification of online businesses.
AuthorizedStore.com’s Retailer Seals of Integrity, which a business gains only after passing through a thorough brand-vetting process, instantly bring peace of mind to consumers when they shop online, according to Daniel Botbol, CEO of AuthorizedStore.com.
“It’s a reliable way for consumers to recognize an authorized retailer,” said Botbol, a Tampa resident.
Botbol, a retailing expert with 30 years of experience, launched AuthorizedStore.com in late 2015 to help online businesses fight the problem of product diversion and gray market goods. These issues, where products are sold outside of manufacturers’ authorized distribution channels, cost manufacturers and retailers billions of dollars in business every year, he said.
“It’s a monstrous problem,” Botbol said. “We’re talking about billions of dollars of diverted products that harm authorized retailers through lost sales. Duped consumers can even end up with products that can be old, used, fake and have expired or nonexistent warranties.”
Authorized Store LLC, which operates AuthorizedStore.com, is at 4224 W. Henderson Blvd. in Tampa. Botbol can be reached for interviews at (813) 333-1410.
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