TAMPA, Fla. (November 24, 2015): Dress for Success® is encouraging its supporters across the globe to “shoe their best” as the nonprofit organization once again turns #GivingTuesday into #GivingShoesDay on Tuesday, December 1, 2015, to honor this day of giving. For the fourth year in a row, #GivingShoesDay encourages women to donate their professional shoes to one of more than 140 Dress for Success affiliates across the world—including Dress for Success Tampa Bay.
This year, ALDO has teamed up with Dress for Success to give something back to those that donate their shoes on this distinguished day of charity. The top 10 individual donors throughout the U.S. and Canada will receive $250 in gift cards.
By endowing their shoes to Dress for Success on #GivingShoesDay, donors have the potential to do double good—ALDO will also be awarding the top three Dress for Success affiliates that garner the most total shoe donations throughout North America with gift cards for brand new shoes, meaning that even more disadvantaged women will be able to put their best foot forward in the workforce.
Joining the ranks of post-Thanksgiving campaigns such as Black Friday, Small Business Saturday and Cyber Monday, #GivingShoesDay has proven to be a tremendous #GivingTuesday success for Dress for Success. Since its inception in 2012, this campaign has overwhelmingly amassed more than 8,400 pairs of shoes donated through the organization’s affiliates around the world. An almost 400% increase in shoe donations was seen globally last year and the organization is hoping to continually increase this level of giving.
“Women often come to Dress for Success when they are at a vulnerable place in their lives,” said Joi Gordon, CEO of Dress for Success Worldwide. “The donations that we receive on #GivingShoesDay literally help women feel more comfortable in the next steps they are about to take in their careers—and their lives.”
To participate, women can simply bring their shoes to Dress for Success Tampa Bay at 1705 N Howard Avenue, Tampa, FL 33607 on Tuesday, December 1st by 4 p.m. Additional information on Dress for Success and #GivingShoesDay can be found at www.dressforsuccess.org.
About Dress for Success®
Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to almost 150 cities in 20 countries. To date, Dress for Success has helped more than 850,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
Contact: Michelle Canete – Social Media Coordinator