BRANDON, Fla. – FITniche, a premier group of specialty run and walk stores in Central Florida, will open its third store at 3428 Lithia Pinecrest Road on Monday, Oct. 26.
A month-long grand opening celebration will include several special offers, such as a storewide discount of 20 percent for the first two weeks; and half-price enrollment in Club FITniche, the store’s rewards program that gives members $20 off all shoes and other discounts. Club FITniche membership regularly costs $30 per year.
FITniche founder Rich Wills said Brandon was a natural choice for the brand’s latest expansion because the FITniche stores in Lakeland and Wesley Chapel already had a number of loyal customers from the Brandon area.
He is especially pleased with the location of the Brandon store because of its proximity to several other health and fitness-related businesses. FITniche is in the same shopping plaza as a Fresh Market grocery and an organic pet supermarket, and it is just around the corner from the YMCA.
Competitor Magazine and Formula 4 Media have ranked FITniche among the Top 20 Running Stores in America, based on secret shopper experiences, interviews with vendors such as Nike and Asics and additional information provided by the stores. That recognition was due in large part to the store’s expert fitting of running and walking shoes.
FITniche videotapes every customer walking or running on an in-store treadmill. Using video analysis and other tools, they recommend the classifications of fitness shoes that will best fit the individual.
“The better running and walking shoes are engineered for different types of feet,” said Wills, the store’s owner. “When we get that fit right, the shoes are more comfortable for the customer and more importantly, more protective for their feet.”
The store at 3428 Lithia Pinecrest Road will be open Mondays through Saturdays from 10 a.m. to 8 p.m. and Sundays from noon to 6 p.m. The store phone number is 813. 502. 5919.
FITniche is a premier running and fitness store founded by Rich Wills in 2002. The store’s mission is to give every customer the gift of knowledge and make adult exercise fun.
All team members are trained extensively and are experts in suggesting athletic shoes based on each person’s unique biomechanics. FITniche has three Central Florida locations: Lakeland, Brandon and Wesley Chapel.
If you would like to know more about FITniche, please visit www.fitniche.com or follow the store on Facebook and Twitter.