ST. PETERSBURG, Fla., Oct. 2, 2015 (GLOBE NEWSWIRE) — With more women
influencing vehicle purchases than ever, HSN and Ford Motor Company are
teaming up to offer a new approach to car buying. Now through the end
of the month, the ease and convenience of HSN’s shopping experience
will be extended to consumers looking to buy a new Ford vehicle.
In a study conducted by HSN, while women consumers enjoy the hunt for a
new vehicle, they indicated they don’t enjoy the car buying process –
specifically, price negotiations. In this exclusive marketing program
with HSN, Ford will offer shoppers the opportunity to purchase, with a
preset price, some of its most popular models including Fusion, Escape
“We know our female car buyers appreciate our quality, safe and
efficient vehicles, but the car buying process can be intimidating,”
said Chantel Lenard, U.S. marketing director, Ford Motor Company. “HSN
offers us a unique opportunity to reach a close-knit community of women
and provide them with a simple, meaningful car buying experience.”
The Ford Preferred Price Event, including a two-year complimentary Ford
Protect Premium Maintenance Plan, will be available exclusively to HSN
consumers through Oct. 31.
“We want to take the stress out of car buying. At HSN, we believe
shopping should be fun!” said Bill Brand, president of HSN. “We are
excited to work with Ford to share their story through engaging content
across all of our shopping platforms. We’re proud that HSN is a go-to
brand for companies looking to reach a highly-engaged female consumer.”
The HSN customer survey found:
— Top three on her list – The vehicle attributes most important to her are
reliability, reputation of quality, and safety rating.
— She has a say – Nearly all (96 percent) respondents are involved in the
vehicle purchase decisions in their households; 44 percent are the
primary decision makers.
— She is a shopper at heart – She enjoys the hunt for a new vehicle;
however, the process can be overwhelming at times. She specifically
dislikes the price negotiation process.
— She knows what she wants – When shopping for a vehicle, she tends to know
exactly what type of car she is looking for.
The campaign kicks off Oct. 3 with three hours of dedicated programming
on HSN at 10 a.m., 2 p.m. and 5 p.m. EDT.
HSN is a leading direct-to-consumer live content retailer, offering a
curated assortment of exclusive products and top brand names to its
customers. HSN incorporates entertainment, inspiration, personalities
and industry experts to provide an entirely unique shopping experience.
At HSN, customers find exceptional selections in Health & Beauty,
Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN
broadcasts live to 95 million households in the US in HD 24/7 and its
website – HSN.com features more than 50,000 product videos. Mobile
applications include HSN apps for iPad, iPhone and Android. HSN,
founded 38 years ago as the first shopping network, is an operating
segment of HSN, Inc. (Nasdaq:HSNI). For more information, please visit
HSN.com, or follow @HSN on Facebook and Twitter.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across six
continents. With about 195,000 employees and 66 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit