Will Open at Tampa’s International Plaza in November
Tampa, FL (Sept. 14, 2015) … An exciting new dining experience featuring a well-balanced, tasty selection of dishes that invite diners to indulge, while also providing them with nutritious, delicious options, opens this fall at International Plaza’s Bay Street. The new Tampa location represents the first out-of-state expansion for Doc B’s Fresh Kitchen, currently operating in downtown Chicago.
Following in the successful footsteps of Chicago’s Gold Coast and River North neighborhood locations, Tampa’s Doc B’s Fresh Kitchen is scheduled to open in November. Currently under construction, the fully renovated site, which encompasses a 4,200-square-foot interior plus a 700-square-foot patio, will be the largest Doc B’s Fresh Kitchen built to-date. A yet-to-be-announced location in Ft. Lauderdale is scheduled to open in the summer of 2016.
Craig Bernstein, founder of this fresh casual dining experience, opened the first Doc B’s Fresh Kitchen restaurant in 2013 and added the second just nine months later. While menus vary slightly in each location, every Doc B’s Fresh Kitchen sources ingredients locally but goes beyond buying from nearby businesses to ensure it uses the highest quality ingredients available. That commitment to quality requires it to fly in fresh tuna from Hawaii and ship Shanghai lo mein noodles from San Francisco. The chicken served at every restaurant is sourced from a small farm in Arkansas that is known for its free-range, antibiotic-free, vegetarian-fed poultry.
Expanding to Florida enables Doc B’s Fresh Kitchen to introduce its signature, freshly made, cooked-to-order dishes, seasonal selections and balanced range of menu offerings that allow guests lots of choices. There are hamburgers, turkey burgers and veggie burgers, made-to-order salads, “very special entrees,” and crave-worthy sandwiches. The restaurant’s goal is to cater to everyone, regardless of the preferred dining experience. With an extensive, but approachable, menu, Doc B’s does just that.
“”We know that the dishes we create and the type of dining experience we offer will be perfect for the Florida lifestyle. Doc B’s is the spot for lunch, an after workout boost or a casual, yet sophisticated, dinner,” said Bernstein. The restaurant also provides guests with an extensive, well-priced wine list, a fresh juice-based signature cocktail program and seasonal, as well as local, beers. Doc. B’s will also be brewing Bow Truss coffee, making Tampa the first Florida restaurant to serve the Chicago-based specialty coffee roaster’s coffee and espresso products.
Open for lunch and dinner daily, Doc B’s Fresh Kitchen is sure to draw crowds for casual meals, date night dinners, after-work get togethers and anyone eager to enjoy a specialty cocktail or craft beer while seated around the lively bar, the outdoor patio or near the fire pit.
Bernstein originated the look, feel and food for Doc B’s Fresh Kitchen, naming it after his late father, Dr. Bernstein.
A family friend, who later mentored the young entrepreneur, made a lasting impression on the then-10-year-old youngster by hosting his family for dinner and a New York Knicks game at Madison Square Garden. The host was the late Allen Bernstein (no relation) and the dinner he hosted was at Morton’s Steakhouse, an upscale restaurant that he acquired in 1988 and helped to grow from nine locations into a worldwide empire encompassing 77 restaurants.
Aspiring restaurateur Craig Bernstein also benefited from a fortuitous meeting with another hospitality industry executive. As a junior at Emory University in Atlanta, GA, Bernstein drafted a business plan for a new restaurant he hoped to open near the college campus. Instead, a chance meeting with Howard Schultz, chairman and chief executive officer of Starbuck’s, persuaded Craig to put the plan aside to gain more firsthand experience in the restaurant industry.
At age 21, Craig was hired as a manager-in-training for Potbelly Sandwich Works in Washington D.C. He then, at the recommendation of his Morton’s Steakhouse mentor, applied to Hillstone Restaurant Group D/B/A Houston’s Restaurants, where he worked his way to the title of General Manager.
After a recruiter called on behalf of businessmen planning to open two Chicago area restaurants, Bernstein put his experience to work to create and launch BAKERSFIELD Restaurant and Standard Market Grill.
Still intent on opening his own restaurant, and now having strong roots in Chicago, Bernstein decided to make that city home. With the expansion to Florida, he will divide his time between both states.
The new Tampa location will be a full service restaurant. Menus will change quarterly to make the most of seasonal ingredients and will offer balanced options, signature items and customer favorites that range from sandwiches and salads to starters, entrees and desserts that are all made in-house every single day.
For more information about Doc B’s Fresh Kitchen, go to http://www.docbsfreshkitchen.com/. Located at 2223 N. Westshore Blvd., #B-206, the entrance to the Tampa location is accessible from Bay Street at International Plaza.