SARASOTA, Fla. – Knight Marketing (KnightMarketing.com), an 18-year-old marketing firm based in Sarasota, Fla., became part of a global marketing group, Imprezzio Media, on August 20, 2015 when it was acquired by the group’s Spokane, Wash.-based holding company, DaRK Capital. The company employs approximately 200 people in locations through North America and Europe.
According to Knight Marketing’s managing director Tracy Knight, the Knight Marketing brand and its Sarasota headquarters will not change. She and vice president Ticia Mahler will also continue to manage the Sarasota operation. However, the firm will now have the full resources of Imprezzio Media including Imprezzio Marketing, AFS Web, Zoom CMS and Bad Kitty Studios.
In addition to Knight Marketing’s talent in research, strategy, branding and creative development, the newly formed group has deep expertise in digital marketing and SEO, web and app development and custom software development. It employs two of the world’s 12 existing Google “Top Contributors” in Google Local and is supported by Imprezzio Global’s team of developers in Cluj, Romania.
“By combining our strength in marketing strategy and creative development with Imprezzio Media’s considerable resources in website and app development, search engine optimization, online marketing and marketing automation, we now have a complete array of services and can seamlessly serve clients of any size, anywhere,” said Knight. “This was an ideal strategic match, and we are extremely pleased to be the newest member of this family of companies.”
DaRK Capital’s president Russell Page commented, “This is an example of our ability to quickly act on acquisition opportunities and bring immediate value to our company. The addition of Knight Marketing enables our new Media Division to become a full-service provider of marketing services to existing and future clients.”
Tracy Knight founded Knight Marketing in 1997 with the Cleveland Clinic in Florida as its first client. It has since developed several niche specialties including healthcare, travel and tourism, commercial contracting and building products. Its client roster includes a variety of regional, national and global companies headquartered throughout the southeast.