SARASOTA/BRADENTON, Fla. – Goodwill Manasota was recently recognized with the “Market Leadership by Share of Used Goods” and “Market Leadership by Donations” awards at the Goodwill Industries International Summer Conference in Portland, OR. With these honors, Goodwill Manasota has been recognized for having one of the highest market penetration scores among Goodwill agencies of a similar size.
Market penetration is determined by the number of people who shop at and donate to a particular Goodwill® region, divided by the size of the relevant market population. Goodwill Manasota received the “Market Leadership by Share of Used Goods” award last year and continued to hold the top spot again this year in the medium-sized agency category, which includes Goodwill agencies with high retail revenues, one of the largest categories. This was Goodwill’s first “Market Leadership by Donations” award.
During the annual Summer Conference, Goodwill Industries International recognizes Goodwill agencies that have capitalized on the highest proportion of the available used goods market. Agencies turn donated goods into revenue, which Goodwill Manasota uses to improve the community by offering services and programs that assist people in all walks of life, whether they are trying to find employment, better themselves through education, or transition from military to civilian life.
“We are extremely proud of our organization and the great things that we are able to do because of the leadership from our board of directors and through the generosity of our community,” said Bob Rosinsky, president and CEO of Goodwill Manasota. “We are proud to be recognized as a top achiever in the Goodwill system, generating revenue in our community to help support job training and placement, and other needed services for people with disabilities and disadvantages or anyone facing challenges to finding employment.”
About Goodwill Manasota
Goodwill Manasota is an industry-leading, 501(c)(3), not-for-profit organization that changes lives through the power of work. With the sales of donated goods and philanthropic donations, Goodwill is able to assist people with disabilities and other barriers to employment by providing job skills training and employment opportunities. In 2014, Goodwill Manasota served more than 16,000 people, placed 680 people in jobs and assisted 520 veterans as they reintegrated back into the civilian workforce. Goodwill Manasota’s economic impact back to the community is worth $81.3 million. Goodwill is one of the pioneers of the reduce-reuse-recycle movement and this past year diverted 39 million pounds out of the landfill. We accomplish our mission through a network of Good Neighbor Centers in Sarasota, Manatee, Hardee and DeSoto counties and our Mission Development Services (MDS) around North America. Goodwill Manasota is accountable to a local Board of Directors. Goodwill Manasota in essence belongs to this community, and is not owned by any individual or company. For more information, visit www.experiencegoodwill.org.