LAKEWOOD RANCH, Fla. – Waterscapes Pools & Spas (WaterscapesPools.com), one of southwest Florida’s largest residential and commercial pool builders and a subsidiary company of Neal Communities, is on target to increase its sales by 40 percent in 2015.
With sales outpacing projections, Waterscapes President John Collier expects to sell 445 pools this year, compared to 320 sold in 2014. Traditionally, Waterscapes built all pools for parent company Neal Communities’ homeowners but expanding to working with other homebuilders and private residents has greatly increased its market share over the past two years.
“A fast-growing portion of our business is the retail pool market or homeowners adding pools and spas to existing homes,” says Collier. “We expect to almost double our retail pool sales from last year, due to expansion into Hillsborough, Pasco, Lee and Collier counties.”
With its main pool design studio located in Lakewood Ranch, the pool construction company is also expanding with a second design gallery location in Lee County later this year.
Collier credits technology, top-notch customer service and a strong referral network for the firm’s record-breaking success.
“We have a great team that leverages their professionalism, experience and technology to service our customers,” says Collier. “Additionally, our knowledge of state-of-the-art tools like our 3D pool studio animation program is helpful to demonstrate all aspects of designing a pool to our customers, and we use superior products like larger diameter pipes for efficiency.”
In addition to residential pools, Waterscapes also builds commercial pools and has completed projects in Lee, Sarasota and Manatee Counties. This fall, Waterscapes will begin construction on the resort-style residents’ center pool at Country Club East in Lakewood Ranch.
About Waterscapes Pools & Spas
Since 2010, Waterscapes Pools & Spas has grown to be one of southwest Florida’s largest residential and commercial pool builders. A subsidiary company of Neal Communities, Waterscapes is based in Lakewood Ranch, Florida and builds pools from Hillsborough County south to Naples. The firm has won 11 Parade of Homes awards and other accolades include several Sarasota Herald-Tribune Readers’ Choice awards. Waterscapes Pools & Spas is a family-owned company with a 98 percent customer satisfaction rate. For more information, visit WaterScapesPools.com or call 941.479.6076.