CLEARWATER, Fla. (April 17, 2015) — Fast-growing public relations and integrated marketing communications firm True Blue Communications, based in Clearwater, Fla., hired Lori D’Alessio as Client Relations Manager, the company announced today.
D’Alessio has decades of customer relations and office management experience, including having worked for Johnson & Johnson Family of Companies. She was most recently a donor relations coordinator at SPCA Tampa Bay.
In her new role, D’Alessio will serve as a primary point of contact for True Blue Communications’ clients, spearhead project management and ensure client satisfaction.
The need for True Blue Communications to create a Client Relations Manager position stemmed from its accelerated growth over the past year. The firm experienced a 43 percent increase in annual revenues from 2013 to 2014.
“Expanding companies can have growing pains, so adding this position was our way of making sure our clients never feel them,” said Noelle Fox, APR, True Blue Communications’ president and chief strategist. “Our clients are not just numbers to us – we become a deeply involved, genuine partner in their success. It’s one of the things that sets us apart and we plan to preserve that.”
The majority of True Blue Communications’ clients are business-to-business service providers that have grown large enough to need a focused, ongoing communications program. The firm essentially acts as an outsourced PR and/or marketing communications department for its clients.
“Our clients are sophisticated entrepreneurs,” said Fox. “Many are at a point where they could hire in-house marketing or PR staff, but they understand that their resources go much further and the results are far better working with our team of experts instead.”
About True Blue Communications:
True Blue Communications provides complete marketing and public relations solutions to businesses serious about elevating their communications programs to the next level. We work with national, regional and local organizations that have offices throughout Florida and the U.S. More information: www.truebluecommunications.com.