Tampa, FL (January 16, 2015) – The first-ever Gasparilla Interactive Festival (GIF), to be held on March 6, 2015, has named Schifino Lee Advertising + Branding as Agency of Record. The GIF festival will be the Southeast region’s showcase event for cutting-edge technologies, digital innovation, and entrepreneurial inspiration as well as a long-awaited addition to Tampa Bay’s multi-faceted Gasparilla Arts Month.
Schifino Lee agreed to a pro bono partnership with the Gasparilla Interactive Festival including branding, logo, website, and promotional visuals design. The concept for GIF’s branding evolved out of the festival’s focus on interactivity and connectivity: each part of the logo is autonomous yet, when banded together, creates something greater than each individual part.
“Our commitment to the Gasparilla Interactive Festival aligns with Schifino Lee’s goal to seek out new and innovative creative solutions in the digital world; if it also happens to support our business and creative communities, that’s even better,” said Paola Schifino, Principal and Co-founder of Schifino Lee. “We are honored and excited to be involved with this inaugural festival and look forward to this event being an integral part of the Gasparilla season.”
The Gasparilla Interactive Festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions including Schifino Lee. The festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism. It includes exciting networking events hosted by industry leaders, a speaking series including Faris Yakob, Joanna Lord, and Peter Shankman, and an expo open to the public.
The festival is organized by Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters. Founders of the festival include Schifino Lee Advertising + Branding, Akerman LLP, de la Peña & Holiday LLP, Hillsborough County, EDI2, Pinstripe Marketing, Port Tampa Bay, Tricycle Studios, Sign-Age, Ad 2 Tampa Bay, and AAF Tampa Bay.
About Schifino Lee:
Schifino Lee is a national branding agency with a proven track record for building brands through integrated communications in digital, traditional, experiential and social media. Schifino Lee clients include Westshore Pizza, WellCare Health Plans, Tampa’s Lowry Park Zoo, Gerdau, M.E. Wilson, Vigo Importing/Alessi, and The Bank of Tampa. Information is available at www.schifinolee.com.
About Gasparilla Interactive Festival:
The Gasparilla Interactive Festival is Tampa Bay’s showcase for cutting-edge technologies, digital innovation, and entrepreneurial inspiration. The festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and includes exciting networking events hosted by industry leaders. Information is available at www.gasparillainteractive.org.