TAMPA BAY – More readers in Hillsborough County are turning to the Tampa Bay Times daily than to the Tampa Tribune, according to a report released recently by Scarborough, an independent research firm.
The Times is now the leading newspaper in Hillsborough County, with 148,000 daily readers, compared to the Tampa Tribune’s 146,500. The report, released in late October, is based on the 12 months ending in July 2014.
“We have long been Tampa Bay’s favorite newspaper. Now, we also are Hillsborough County’s favorite,” said Joe DeLuca, Times vice president and Tampa publisher.
After years of steady growth, the Times for the first time has surpassed the Tribune in its core coverage area—Hillsborough County.
The growing popularity among readers in Hillsborough is another milestone for the Times. Over the last five years, Times readership in Hillsborough has grown 41%. During the same period, daily Tribune readership in Hillsborough has fallen 44%. The Times readership numbers do not include tbt*, its free daily tabloid edited for a younger audience.
About the Tampa Bay Times
The Tampa Bay Times is widely considered one of the Top Ten newspapers in America and has won 10 Pulitzer Prizes. It is Florida’s largest newspaper, with an average circulation of 350,216 Sunday and 281,267 daily (AAM FAS-FAX September 2014). The Times is produced by the Times Publishing Company, which also publishes TampaBay.com – Tampa Bay’s largest local news Web site with 2 million unique visitors each month (Nielsen NetView six-month average for 3/14-8/14). Additionally, the company publishes the free daily tbt*, an edition of the Tampa Bay Times, tb-two*, a free paper written by Tampa Bay area students distributed to students, and the Pulitzer Prize-winning website, PolitiFact.com; and produces special events, specialty publications, and targeted advertising programs.