Tampa, FL (November 20, 2014) – Tampa’s Lowry Park Zoo unveiled its “Winter Is Always Cooler at The Zoo” campaign for its annual Wild Wonderland holiday event beginning on December 6th. Schifino Lee, the Zoo’s Tampa-based branding and advertising agency, incorporated the magic of the holidays with animals found at the Zoo, such as penguins and elephants, to develop the enchanted campaign designs.
For this annual event, Tampa’s Lowry Park Zoo transforms its park into a whimsical world of holiday magic for Wild Wonderland with twinkling lights, charming animated displays, live reindeer, visits with Santa, games, “snow” flurries, and holiday treats. The Zoo’s African animals such as hippos, rhinos, giraffes, and cheetahs will remain in their habitats for the nighttime event so that visitors will also be able to see them in addition to the rest of the event’s attractions.
In print, outdoor, and web advertisements, a sparkling Christmas ornament playfully dangles from an elephant’s trunk. A penguin, such as may be found at the Zoo during the event, is cheerfully positioned in the corner amongst a glittering background of colorful Christmas lights, bringing the anticipated atmosphere of the event to life. A radio spot and a unique TV spot featuring a colorful kaleidoscope of animals, holiday, and event imagery was also developed for the campaign and will begin airing the last week of November on both Brighthouse and Verizon channels.
“Each year, we come together to combine holiday whimsy and the enchanting experience of visiting Lowry Park Zoo,” says Dan Stevenson, Executive Creative Director at Schifino Lee, “It’s always a treat to bring wonder to kids and adults alike every holiday season for the Wild Wonderland holiday event.”
The Zoo’s holiday event will be staged from 6:30pm to 10:00pm on the following nights in December: 6th, 12th-14th, 18th-23rd and 26th-30th. Visit http://lowryparkzoo.com/ for tickets and more information.
About Schifino Lee:
Schifino Lee is a national branding agency with a proven track record for building brands through integrated communications in digital, traditional, experiential and social media. Schifino Lee clients include Westshore Pizza, WellCare Health Plans, Tampa’s Lowry Park Zoo, Gerdau, M.E. Wilson, Vigo Importing/Alessi, and The Bank of Tampa. Information is available at www.schifinolee.com.