St. Petersburg, FL, Art Fyvolent, founder and CEO of IDEAS4 announced today the expansion and rebranding of his company from IDEAS4 to Syncpointe. Syncpointe.com is a full-service digital marketing firm providing complete digital and traditional marketing services including web design, branding, social media, search engine optimization (SEO), marketing solutions and mobile websites.
“This is the evolution of the marketing firm or ad agency.” said Fyvolent, “It’s important for clients to have one go-to partner for all their marketing needs so their brand is represented with one voice. We call that finding their ‘Syncpointe,’ that point where the total effects of the marketing exceeds the sum of its parts. Where organizations will find marketing success is at the Syncpointe.”
One of the most exciting part of SyncPointe is a new technology called HyperLocal advertising. This breakthrough system drives digital advertising with the largest ad networks in the US down to the neighborhood level so there is truly no waste in their advertising. “While the newspaper, TV, radio and even cable are good for a broader sweep of consumers, the real marketing battle happens at the street level.”
“Now, because of a proprietary system called digital zips, local restaurants, retailers and other consumer service providers can geo-target customers demographically and psychographically down to the neighborhood level not just a zip code. And the system is build for small businesses with low budget requirements and no contract requirements. You pick your goals, set your budget, design your ads and go. That’s impressive stuff.” declares Fyvolent.
The Syncpointe website also includes a marketing estimate generator, called MEG, so customers can estimate their own marketing expenses for services like a website, SEO, social media, hosting and more.”The first question every client asks, no matter how big or small they are, is ‘how much will it cost?’ but ad agencies and web firms have always kept pricing a bit of a secret, thinking there is something special in setting estimates. We decided to turn that estimating process on its head,” explains Fyvolent.
“We have been providing these services for more than 25 years now, and we can do estimates in our sleep. So we put our knowledge out there to help our customers see exactly what the services packages are and what they cost. This way they can help design their own program based on their budget.” said Fyvolent.
Syncpointe has expanded the website development services from just custom content management and programming solutions to include several WordPress website solutions that are more affordable for small to mid-sized companies. “We’d like to work with a broader client base, from start-ups that needs a well designed but affordable Internet footprint to established organizations looking for a fully integrated web solution.” explains Fyvolent. And just because you’re not spending as much doesn’t mean you don’t get access to the same experienced marketing brains. “We think we can help a lot of companies, no matter what the size and budget.” says Fyvolent.
In addition to the website solutions, full SEO and social media solutions are also available at different price points. We’re able to create a set of affordable packages so customer can help design their own service needs.” states Fyvolent. “It will go from occasional help to a full court press system where the social media is pushed constantly.”
Syncpointe can be reached by going to http://www.syncpointe.com or via e-mail at firstname.lastname@example.org.