[North Port, FL – September 29, 2014] Cowork Hive, in conjunction with the Sarasota/Manatee Hubspot Users Group, is hosting an interactive workshop, “Attract More Leads with Modern (Inbound) Marketing” led by Gayle Williams of Vision Marketing on Wednesday, October 22, 2014 from 5:30 to 7:00 pm at the Cowork Hive (14896 Tamiami Trail, North Port.) Admission is free and open to the public.
“Most business owners and marketers know that it is important to have a website and already have a decent site to represent themselves on the Internet,” shares Gayle Williams, a Hubspot certified Partner and Inbound Marketing Consultant. “The problems the majority face are that they aren’t satisfied with the traffic they are getting, the traffic is not producing leads for their sales team, or they simply don’t have the means to measure what leads they are getting and how many are converting to actual sales.”
In this workshop, Williams will share what she and many marketers have learned: prospects, whether B2C and especially B2B, do not respond to traditional marketing like they used to, but they are responding remarkably well to what to a modern marketing methodology called by many in the business, Inbound Marketing. Attendees will leave with an understanding of what actions they can take to harness the metrics and a system that will attract more identifiable leads and nurture them through qualification and conversion.
Workshop Title: Build Your Business with Modern (Inbound) Marketing
If the explosion of internet marketing opportunities has you wondering how many hours in the day you must devote to blogging, social media, SEO, online ads, content offers, email campaigns, and sparkling customer engagement…join the crowd. The emerging modern marketing discipline of inbound marketing encompasses all of these strategies and tactics, but as a whole remains a mystery to many. Yet, taking a holistic view of inbound marketing provides new meaning and power to each of these tactics.
In this fast-paced, interactive workshop, we’ll strip inbound marketing down to the basic tools and moving parts to reveal a manageable modern marketing ecosystem powered by marketing automation for small businesses that can show measurable results.
About the presenter: Gayle Williams has spent three decades weaving the arts of public relations and marketing together in creative ways with limited budgets. With the rise of digital marketing, the opportunities for low-cost, high-impact tactics has exploded. Gayle has dedicated the past seven years— a lifetime in the digital world—to honing her understanding of digital, or internet, marketing: what is working and what doesn’t, and how to make it all happen. She has worked with a broad range of clients, from start-up entrepreneurs to large manufacturing companies and not-for-profit organizations. Gayle is a Hubspot certified Partner and Inbound Marketing expert and the Chief Visioneer of Vision Inbound Marketing Consultancy.
About Hive: Hive is a coworking studio & event space for young professionals with big dreams about the future of North Port. The idea is simple: offer a place where freelancers, startups, and the local community can work together to solve problems and promote a creative future for the Gulf Coast of Florida by embracing the power of intentional design, technology, and education.
About Hubspot: HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, more than 11,000 customers in 70 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with an office in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. Learn more at www.hubspot.com
About the Sarasota/Manatee HUG: Hubspot User Groups, called HUGs, have sprung up all over the globe to allow inbound marketing professionals—both HubSpot customers and non-customers—meet in person to learn about inbound marketing best practices and the HubSpot software. Serving marketers in both Sarasota and Manatee counties, our HUG had its first meeting in July 2013 with Gayle Williams of Vision Marketing as it founder/coordinator.