Tampa, FL (Sept. 24, 2014) – Berkshire Hathaway HomeServices Florida Properties Group, has announced a new marketing program geared toward the luxury home market. The program is called The Luxury Collection, and it offers home-sellers of luxury properties a complete marketing program specifically designed to attract buyers in this market segment.
“Being affiliated with Berkshire Hathaway affords us the opportunity to market their revered brand in the luxury real estate arena,” stated Ginger McQuigg, Vice President of Residential Sales, Berkshire Hathaway HomeServices Florida Properties Group. “We have crafted superlative marketing materials that will have a national, and even global, reach. Buyers of luxury properties in our market often come from other areas, so we have designed our program to offer maximum exposure to these buyers.”
According to McQuigg, elements of the Luxury Collection program were carefully created utilizing direct input from a committee comprised of key agents who work exclusively in the luxury home market. Marketing strategies include a uniquely designed presentation system as well as advertisements in high-end magazines with international distribution such as Unique Homes and Prestige, and locally in Tampa Bay magazine, Bay, and Luxury Home Magazine.
“We have the best resources and expertise to sell luxury homes, and we now have a marketing program that out-rivals any of our competitors,” McQuigg added.
Berkshire Hathaway HomeServices Florida Properties Group (formerly known as Prudential Tropical Realty) has 16 offices located throughout Hillsborough, Pinellas, Pasco and Hernando counties. Locally owned and operated since 1959, the company offers residential, commercial, property management, relocation, home warranty, title, mortgage, and insurance services. For more information please visit the company website at www.bhhsfloridaproperties.com.